OFFICE WORKSHOPS



Purpose:

__Educated Patients Follow Their Care Schedule

______Educated Patients Refer Friends and Family

________Educated Patients Remain For Supportive Care

___________Educated Patients Assist in Office Marketing and Public Relations 

Goals:  Create a Value For Patient

___Office Policy That Every New Patient Is Educated By The Fourth Visit

______Timely New Patient Workshops .. weekly or bi-monthly
       __invite family and friends .. those that support the patient¼s goals

___________Offer Specialized Workshops For Patients and Community
	    __use patient surveys to determine topical interests

________________Assist Patients Unable To Attend With Knee to Knee Program

_____________________Use Workshops As a Referral Source
                     __ surveys ask for referrals .. other workshops .. marketing  


EACH WORKSHOP IS A NEW BEGINNING










Action Steps: Staff Participation Is Crucial

___Discuss Office Policy Concerning New Patient Education With Staff

______Train A Responsible Staff Member For This Position
           __ create new patient tracking .. scripts for overcoming objections
_________________ knee to knee time for those unable to attend
               __ accommodating times for morning and evening patients

__________Create Patient Survey Requesting Their Workshop Interest


Workshop Survey
Name: ______________________________________

Our office attempts to be an advocate of patient education concerning 
Health and Wellness. To accomplish this goal we will be offering timely 
workshops concerning a variety of Health and Prevention topics. Please 
complete this survey to assist us in this project.

Please check the topics that interest you:

___Stress Management   ___Nutrition   ___Exercise   ___Aging Gracefully 

   ___Ergonomics at Work   ___Wellness into the 21st Century  ___Massage

      ___List Others ______________  ______________  ______________

Best Time For These Workshops: ___M   ___T   ___W   ___Th   ___F
                                                          ___Noon         ___Evening

We encourage family and friends to attend. Would you consider this to be 
of interest to them? _____Yes    _____No

Would your fellow employees or church/civic organization benefit? 
_____Yes    _____No .. which ______________  ______________


Promotional Tools:

Charts ..  Fernandez Series Lecture Charts .. Visual Odyssey

   Slides and Overheads .. purchased or digital camera 

      Videos .. purchased or create your own

___Discuss Health and Wellness ‚vs- Sickness and Disease

______Introduce Anatomy  .. Structure .. Neurological/Visceral relationship 

_________Lifecycle of Aging .. structural stress during each period
          __  birth process .. infant to toddler .. youth .. middle to older age

____________Outline Wear  and Tear and Structural Instability .. make it real
	   __  falls during youth .. work and stress middle age .. immobility

_________________Introduce Chiropractic as a Conservative Answer 
                       __  toward structural stability .. towards health potential
                             __  toward increased performance and mobility 

_____________________Outline Conservative Care For All Ages .. safe and smart
                          __  stress the family .. lifecycle and value of care
_____________________________________  discuss your adjustment technic and purpose
                                      __  discuss wellness and your approach
                                            __  discuss lifecycle of a patient: 
                                                  Intensive .. Rehabilitative .. Maintenance

___Outline Patient Policies .. scheduling .. communications .. referrals


CLOSE:  Gather data .. ask for referrals .. expand community awareness

Workshop Survey

To further assist us in providing a greater service to you and your guests, 
we ask that you complete this survey.  Your answers will allow us to 
expand further these educational workshops both within the office and to 
our community.
                                                                     
Workshop Title: ____________________________________

Your Name _________________________________________

Did you find this workshop helpful? ___Yes   ____No

Will this help you as a patient? ___Yes   ____No

Do you think others would benefit from this workshop? ___Yes   ____No

Please list the names of those you know that would have benefited from this 
workshop and/or Chiropractic care:  family .. friends .. fellow employees 
.. members of your church
_____________________________ _____________________________  
_____________________________ _____________________________

Would they benefit with a complimentary examination?   ___Yes   ____No

Which topics would interest you for future workshops?
____Stress Management   ___Nutrition   ___Exercise   ___Aging Gracefully 
_______
_______Ergonomics at Work   ___Wellness into the 21st Century  ___Massage
___________
____________List Others ______________  ______________  
______________


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