As you make your plans for 2006, we are sharing with you the Top 10 Rules that will drive your business! Also in this edition: * WellnessOne of Naples survives hurricane and gets ready to celebrate 25th Anniversary in 2006! * American's farmers know how to build a business. We hope you had a wonderful Thanksgiving weekend and now it's back to "play." Work ON your business as you get ready for 2006. ********************************************************************** ***** WellnessOne of Naples Survives the Hurricane and Delivers Patient Care ********************************************************************** ***** CEO Vivian Ebert, D.C., is the CEO and leader of WellnessOne of Naples. During the most recent hurricane, here office was without power and telephone service for several days, but the CEOtrax PatientCall System continue to work...without her knowledge...and 17 patients arrived for their scheduled appointment....even though the office was without power and telephone service. This is just one reason why Dr. Ebert is part of the WellnessOne National Alliance. Dr. Ebert was the first WellnessOne Member to build a WellnessOne Ultimate Office in the U.S. And, in 2006 she will be celebrating 25 years of practicing in Naples, FL. During 2006, the WellnessOne MARCOM T.E.A.M. is working with her to develop a year-long 25th Anniversary Celebration that will be capped with a mega-event toward the end of 2006. Dr. Ebert is the leading WellnessOneSB office in America (The WellnessOneSB Program is an exclusive marketing strategy to totally dominate the marketplace by enrolling all local employees in the WellnessOne Patient Loyalty Program) and continues to build her business even when she takes her annual 7-week vacation....7 weeks continuously! Can you leave your business for 7 weeks? Dr. Ebert is proof that systems, protocols, procedures and marketing can build a thriving business....even during a hurricane! When in Naples, stop by and visit CEO Vivian Ebert, D.C., and her WellnessOne T.E.A.M. or call her to find out how to thrive for 25 years! You can visit or contact Dr. Ebert at: CEO Vivian Ebert, D.C. WellnessOne of Naples 5695 Naples Boulevard Naples, FL 34109-2023 239.598.2244 drebert@spnchiro.net P.S. To learn more about the WellnessOne National Alliance, click the link below to download a booklet that answers the critical questions asked by those who desire to build a business and not just grow a practice: The CEO Questions 42-page Booklet addresses the following questions that many practitioner have about how to build a business, not just grow a practice: How do I hire the right people for my office and then manage them to succeed? How do I retain patients, generate new patients and maintain a high Average Income per visit? How do I create a marketing plan that will really work and attract more new patients? How do I develop a business plan, and manage it in a way that allows me to grow? How do I operate all facets of my business without being trained in all fields of expertise? What is the difference between a $100,000 practice and a multi-million dollar business? What are the best investment strategies to build wealth, and obtain the exit strategy that will allow me to have a great Life? Get answers to your Questions.... ...Click the link below now! Click Here to Download the Questions PDF Booklet ********************************************************************** ***** Top 10 Rules for Building a Chiropractic Business Empire ********************************************************************** ***** Over the course of the last several years, I have worked with some world- class Chiropreneurs who understood the rules for building a chiropractic business empire and not just how to grow a practice. Here's are the TOP 10 that you can use for your chiropractic business: 1. Target You are not all things to all people. Just because someone has a spine and most humans do, does not mean they are the right person for you to target. Your marketing should be targeted to those Prospex whom you can convert into the Patient that you desire for your brand of chiropractic. Some Chiropreneurs really like caring for children, others don't. Some like Personal Injury, others don't. And, on we can go. Decide on your niche--narrow your focus and broaden your appeal. 2. Be Different If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and products look the same. Become the brand of choice in your marketplace. Be visible. But be different. When people believe that an adjustment is an adjustment is an adjustment, you are doomed in the marketplace. Your brand of chiropractic must be unique and separate you from the competition. Oh, and by the way, your competition extends way beyond your chiropractic colleagues. Keep that in mind as you develop your brand strategy. 3. Build a T.E.A.M. Don't hire an employee to fill a position. Employ a person to be part of a T.E.A.M. to build your business. It can be difficult to recruit Players for your T.E.A.M., but, don't make the mistake of taking whomever shows up for an interview. Know what you need and then recruit for it. Each position on your T.E.A.M. is vital to the patient's experience with your brand of chiropractic. If you desire to be the brand of choice in your marketplace, then field the best T.E.A.M. possible and totally dominate your marketplace. 4. Be Fast Time is the most precious commodity. Return calls and emails now. Have patient-centric office hours, not doctor or T.E.A.M.-centric hours. Be open 6-7 days each week. Never, never, never, close for lunch. And, learn how to make decisions faster. Read BLINK. Be FIRST with new trends. Still haven't added massage therapy to your services? Still haven't added decompression? Move faster. Be faster. Do things faster. Keep your competition off-balance and trying to play catch-up. 5. Say Thank You. A lot. Tell your Patients and T.E.A.M. Players how much you appreciate them. Better yet, do it the old fashioned way: take pen to paper and write them a note. Have a quality, logo blind embossed note card made and use them. Much more impactful than an email. 6. Be Consistent Make sure your business has a consistent look and feel. A Patient must get the same flavor from everyone within your organization and at each of your sites and at each of the WellnessOne sites. Always. From your brand logo to your brand colors to your graphic design standards, consistency is KING, variation is the enemy. From uniforms to office decor. Consistency is KING, variation is the enemy. 7. Smile Throw out the reasons you think Patients buy from you like price, patient care standards or your office. They buy because they like the people who they interact. You are in the relationship building business. Chiropractic is what you do. Build relationships. Your T.E.A.M. should be focused on building relationships, not doing their tasks. 8. Fanatical Optimism The glass must always be half full. Attitude will always win out in the end and infect all of those around you. As the CEO of your business, you must manage your state....that is your attitude and behavior at all times. You are being watched by those who matter most in your business....your T.E.A.M. and your Patients. Never show stress. Never show anger. Be consistent because consistency is KING and variation is the enemy. Stand tall even when you are being cut down. Be a leader, don't seek compassion from those around you. Set the standards and then lead. 9. Sell Soft Don't ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your Patients. This mostly means telling patients what they need to hear, not what they want to hear. Honesty. Truth. These are foundational components to building a brand of chiropractic that will be the brand of choice in your marketplace because of TRUST. This does not mean to OVER prescribe services and/or products that your patient does not need. It does mean letting the patient know what they need in order to enjoy a healthier and more active lifestyle....today and tomorrow. 10. Leave Your Comfort Zone Never accept the idea that this is the way you've always done it. Never accept that a new idea or technology could never work for you. Stay on the cutting edge, particularly as it relates to expanded patient care and the technology to support the level of care you desire to align your brand. Risk is a positive four-letter word. Without risk, there is not growth or rewards. The more risk, the larger the reward. Always look at any new decision that makes you uncomfortable from these three perspectives: 1. What's the worst outcome that could be expected with this decision, if it were wrong? 2. What's the best outcome that could be expected with this decision, if it were the best decision you have ever made? 3. What's the most likely outcome that can be expected with this decision, if the decision was properly considered and executed? If you can survive NUMBER ONE, then you cannot make a bad decision. Get it done! There you have it. The TOP TEN rules for building a chiropractic business empire. Simple? Yes. No. Maybe. In the end, it is up to you....how bad do you want a business and not just a practice? Lawton W. Howell, Sr. Call me toll free at 877 WELNES1 or 877.935.6371 ceo@wellnessone.net