From: Dr. Margolies .. 5-18-07 www.chirosmart.net www.chirosmart.net/shop LUCC got great front-page press in the May 18, 2007 Metro section of the Atlanta Journal Newspaper. I copied the text and placed it below today's postings. Postings this week: Practice for sale in Mendocino, CA .. Chiropractors needed in West Africa .. DC available for coverage in NYC .. DC available for Georgia coverage .. Female marketing person needed near Stone Mountain, Ga .. CA needed in Buford, Ga .. New Footleveler associate scanner for $199 .. For sale Zenith vertilift Model 460VL .. Free website ranking analysis .. For sale Fischer X Ray Machine and other office items .. Unique way to market chiropractic from Bremen, Germany E-mail message this week .. office surveys First, before I begin, Chiropractic Products magazine wants your feedback. If you have an office webpage, please complete their survey. Take our Web poll at: www.chiropub.com Now, how can they publish a credible article on webpage performance if they haven't first done their research? How can we decide which direction to emphasize our office without first determining what would work, be cost effective and bring the most return for the buck or time. Would it be best to stick our finger in the air and determine which direction the winds decides to blow or better yet, question our specific audiences, our patients, community, corporate leaders and those that influence others. Here is where a well written survey comes to play. For patient management, you realize that too many people are dropping out of care. Rather than panic, you question why and when. If they drop out during the first few visits it is indicative of an uneducated patient or doctor not emphasizing the value and necessity of their care. It may be money issues stifling referrals or patients following through. It could be a time concern such as waiting in the reception area too long or not being greeted warmly as a service-oriented practice should. All these aspects in patient and practice management play a role. This is where a survey comes in. If you determined that patients are dropping out of care prior to their fifth visit, you may wish to question their knowledge and concerns on the fourth visit with a thought provoking survey. This will be a safety net answering their questions and filling their void of misunderstanding. It's also a perfect time to be assured they know their chiropractic problem and the chiropractic solution. The survey prompts you to also promote referrals, ergonomic and civic workshops and schedule them and their family and friends to your new patient orientation and other topical workshops. The survey, if answered honestly, allows them to reveal potential concerns such as finances, time restraints and more. You may decide after reviewing these surveys that you have to layer your fees and services over a period of time rather than all at once, cut down on chatter and streamline your efficiency and work with staff to consolidate purpose and mission. Create some surveys today Have a Great Day Dr. M Don't forget, I'll be teaching during the next Fernandez seminar in Orlando, June 2 and 3. Call them at 1-800-882-4476 to register. If you have never attended a Fernandez Seminar, let Julie know and you can come as my guest for free. I will also be teaching Internal Marketing at their next Atlanta Seminar in August. Postings: Dr. Joel E. Margolies or www.chirosmart.net have no responsibility concerning anything posted or purchased either on the website, message board or within his weekly e-mail. Responsibility is strictly between the parties deciding to either post or purchase. Practice for sale in Mendocino, CA: Incredible opportunity for the right doctor. Gorgeous home and practice for sale, 1/4 mile to ocean. Est. 12 years, Diversified, SOT, AK, Activator, Drop, Gonstead, NET. Easy 6 figure income, no PI/WC, 50% cash. No commute, crime, pollution, or traffic. Busiest practice on the redwood coast. Reply to: lmorindc@mcn.org or call 707-937- 2225. Serious inquiries only. Doctor will help in transition Chiropractors needed in West Africa: Experience of a lifetime. Two new positions available immediately for enthusiastic, dedicated, committed and coach able chiropractors for established organization that is expanding in Ghana and the rest of West Africa. Excellent opportunity to learn how to build and maintain huge patient volume, educate/ transform patients and learn how to develop and run a systematic office all while exploring the exotic sites of West Africa. We operate a busy, high-tech, cash only (freedom from paperwork and insurance) practices. Our Wellness Centers are Subluxation-based and uses the WLP (Waiting List Practice) office systems. Our headquarters is currently in Accra, Ghana's capital city and we are currently expanding to other cities within Ghana and countries in Africa in the immediate future. Official country language is English. Easy relocation. We make your experience smooth and as hassle free as we can. Come make history! join us in pioneering chiropractic in new lands! New graduates are welcome to apply. National Boards and state licensure IS NOT REQUIRED. For additional information go to www.ChiroAfrica.com Click on the "Associate" link and type in the Username: "chiroafrica" Password: "global" .Simply follow the application instructions detailed on that page. For more information reply to: iserveall@gmail.com DC available for coverage in NYC: Take a long weekend. Licensed NY DC is looking for coverage work in New York City Metro area. Experience in various practice formats. Reply to: jburckhard23@hotmail.com or call 914-924-7312 DC available for Georgia coverage: Experienced clinic coverage doctor available. Statewide coverage of Georgia. Has malpractice of 1/3 million. Reply to: Coveragedoctor@yahoo.com Female marketing person needed near Northlake/Stone Mountain, Ga: Reply to: edward399@comcast.net CA needed in Buford, Ga: DC is looking for an experienced CA / Front Desk person. Health Insurance is available as well as additional benefits. Reply to: ARTHC@aol.com New Footleveler associate scanner for $199 .. Get a Footleveler associate scanner for $199 plus $50 shipping or the scanner and the laptop computer for $699 with no shipping. If interested, call Essie L. Grant at Foot Levelers Inc. 800-553-4860 ext. 305 For sale Zenith vertilift Model 460VL: Tan leather in beautiful condition $4800 Purchaser responsible for all shipping, transport and handling. Table is in Pleasant Valley NY. Contact for info and pics 845-635-8484 or valleychiropractic@hvc.rr.com Free website ranking analysis: Does Your Website Attract New Patients? If not, ask why not. Things your web designer doesn't know to do to get your site ranked and make it easy for new patients to find you. Send an e-mail with your site address for your free site-ranking analysis. It will tell you everything you need to know about how your site can work smarter for you. info@reachmorepatients.com For sale Fischer X Ray Machine and other office items: 300MA 125, Processor, cassettes, safe light, id/name plate marker and everything you need for an X ray suite for sale. $3500 OBO if you pick it up in Marietta, Ga. or add $800 to deliver and install in Metro Atlanta only. Guaranteed to work. Channel set sign $500 OBO, waiting room chairs $50 obo, posters and framed Chiro Art, make an offer. Reply to: in8cs@hotmail.com Unique way to market chiropractic from Bremen, Germany: www.sail4chiropractic.com Life University realigned to grow. School adds programs, students By AIXA M. PASCUAL The Atlanta Journal-Constitution Published on: 05/18/07 For decades, Life University has been known as a school that trains chiropractors. Now it wants to look more like a typical college. Just a few years after regaining accreditation that it had lost amid academic and financial concerns, enrollment is coming back. And the school's president has big plans for the future.. "You get the feeling that this is a university on the move ... that there's innovation," said Cathy Trower, a researcher at Harvard University's Graduate School of Education who joined Life's board of directors in 2005. Located on 100 verdant acres near the hustle and bustle of Cobb Parkway in Marietta, Life University could soon grow to include a business incubator, international center and underground performing arts center. Administrators also hope to raise money for new student housing, an eight-wing think tank and a 12-mile bike trail. On the agenda this year: an organic farmer's market, a 40,000-square-foot outpatient chiropractic clinic and new family housing, with a day care center, for several hundred students. Life was founded in 1974 and grew to be the largest chiropractic school in the world in the 1990s, with total enrollment peaking at 4,000 in 1997. Yet it ran into turbulence soon afterward. The Council on Chiropractic Education put the school on probation in 2001 and revoked Life's accreditation the next year. Also in 2002, the Southern Association of Colleges and Schools put the school on probation as financial problems mounted. Chiropractor Bob Rabin, who worked in administration, was one of 45 employees fired in one day in 2002. "It was a disaster," he said. With enrollment plummeting, Life was in such financial straits that it was considering selling its campus to nearby Southern Polytechnic State University. When a new president, Guy Riekeman, arrived on campus in March 2004, he found a nearly moribund university. Riekeman, 57, is a chiropractor-turned-businessman who came from Palmer College of Chiropractic in Iowa, a rival school, where he had led a campaign to raise $35 million as chancellor of the Palmer university system. In his first nine months at Life, Riekeman helped raise $4.9 million from private donors. He has hired 132 staff and faculty members since arriving, including 10 who followed him from Iowa. The chiropractic school regained accreditation from the chiropractic council in 2005. The Southern Association of Colleges and Schools also gave the school a boost by reaffirming its accreditation in 2004. "This is one of the most dynamic environments in higher education today," said Riekeman, a motivational speaker who said he visualizes every morning what his day will look like. Guiding the charismatic Riekeman are eight core "life proficiencies," including integrity and critical thinking, which are part of the curriculum. Chiropractic students, for instance, take an eight-hour seminar on integrity. "We assume that students arrive in college with all their values in place and we know that's not true. So we wanted to address not just the content but the values," he said. In addition to chiropractic classes, Life offers a psychology major and three undergraduate business degrees. It plans to add several master's degrees, with one in pediatrics coming soon. The school is also boosting its athletic programs. A board of directors that once was made up mostly of chiropractors and locals now includes a former Palestinian issue negotiator and Betty Siegel, former president of Kennesaw State University. Enrollment has grown to nearly 1,700, since its low point of 1,182 in 2003. About 70 percent of Life's students are enrolled in the five-year doctor of chiropractic program. Riekeman expects enrollment to at least double by 2010, and he sees most growth coming from non-chiropractic programs. He's about to launch an ambitious capital campaign this year Ñ the school spent more than $4 million in the last year renovating buildings and making improvements to athletic facilities. "Now it's a whole different story," said Rabin, the chiropractor who lost his job in 2002. He now volunteers at and consults for Life. "The school came back from the ashes, like Atlanta." Rachel Silver, 24, knew of Life's past woes when she transferred last year from a chiropractor college in Spartanburg, S.C. Although she is studying to be a chiropractor, she said she likes that the school also has programs such as nutrition and sports health and that professors engage in research. "You see new things every day, new programs," Silver said. "I love it here. ... There's just this energy." Yadimar Cabrera, a student from Puerto Rico who is completing the prerequisites for chiropractic school, praised Life's academics and student life, with clubs for different interests, seminars and speakers coming to campus. "My experience has been excellent," Cabrera said. Some students and employees are drawn to Marietta because of Riekeman's reputation. One is Cynthia Lund, coordinator for Life's clinics. She followed him from Iowa. "I believe in his vision," she said. The progress "feels like a freight train going down the road." And Riekeman plans to lead that train for years to come. He said he has "a really extended contract" and wants to be at Life for most of the next 13 years. "This has been the greatest joy and fun I've had in my life," he said. "I intend to be here for many years." Coming back to Life Total Fall Enrollment: 1996 3,947 1997 4,001 1998 3,851 1999 3,645 2000 3,397 2001 3,105 2002 1,481 2003 1,182 2004 1,210 2005 1,429 2006 1,662 Source: Life University