Q:

Hi Dr. M

Your workbook may indeed be what I need.  Here's the deal.  I'm 
working with a consultant who keeps saying "Go out and do talks."  
My wife, a former event planner and presenter, says "Go out and do 
talks."  For these people it would be quite natural to design a talk 
and then go present it. I'm not them. I've got no problem doing the 
actual talk.  Speaking in front of groups is not the concern.  Problem 
is that I'm NOT an expert on the topics that I have to talk about.  
Nobody's going to sign up for a presentation on the subluxation.  
External marketing requires talking about stuff that I'm not an 
expert on.  So I feel this need to have accurate information from an 
expert that I can then bring to the market and present. So, my 
question is whether your book would be of value to me.  Does it give 
me the presentations that I can then take and present?  

A:

Thanks for the e-mail. First .. you are an expert in biomechanics and 
this gives you an edge. The majority of people you will be speaking 
to are not interested in reams of data and specifics .. they need and 
want basic digestible information that allows them to make 
lifestyle changes. You name the topic and you probably have an 
ability to speak clerarly about it and make sense.

A class on aging .. what I call "Aging Gracefully." Don't you think you 
can relate to their basic concern to be mobile as they age .. to avoid 
falling and breaking hips .. to keep flexible with conservative 
exercises. It doesn't take a rocket scientist to mention these points 
to them and possibly show them what to and not to do.

Same for the clerical or computer person. Their concern is to last 
the years they need to work. Thier physical problems relate to wear 
and tear of the neck . shoulders and lower back. How many patients 
do you see with these problems and you know would have been better 
off if you came to their workplace and discussed ergonomics .. 
Fitting them to their Workstation. Again .. forget the specifics .. they 
don't care .. just relate to what they do and they'll be happy and 
better off. Don't you think you can discuss the importance of posture 
.. anatomy .. and physical health? Discuss a muscle and ligament .. 
mobility and stability and how they must do specific things during 
their work day .. as well as at home .. to avoid chronic wear and tear. 
An expert .. no need to be one to go over basic stretch exercises .. 
discuss the best way to avoid carpal tunnel .. again stretch exercises 
and the like. My webpage has a section called weblinks .. you'll find 
many websites concerning ergonomics to get you educated. Should I 
go on .. attorney workshops along with their paralegals is also easy .. 
my PI Workbook has the entire workshop in there and all the data you 
need to make you an expert. My Workshop Workbook has actual 
workshops with all the materila needed to get out the word and my 
Marketing and Public Relations Book gets you off the ground. 

All I ask is that you follow the advice of those that wish you to 
grow. Speaking isn't the only way to meet and greet new people but 
it sures helps. In my 22 years of practice I've given about 90 
ergonomic and wellness workshops and my level of knowledge will 
not pass an engineer .. but I probably wouldn't speak before their 
group either. Remember .. you are not on stage to perform .. just to 
educate.

Listen to your heart .. presentations are easy .. getting in their to do 
it is the hard part. Who is your consultant .. I'm sure they have 
material for you.

Have a Great Day

Dr. M