Q:

Dr. M-

A friend and myself are opening up an office on Long Island in the 
next few weeks.  In the meantime we would like to do surveys and go 
door-to-door to get a feel for the community.  I typed up a survey 
similar to the one in your book,  but more condensed.  
Any suggestions as far as what to say or do to get people to give us 
their time, and ways to approach them.

A:

Thanks for your e-mail. Surveys should be short and sweet .. a little less than what is in 
my book so condensing and editing was a good idea. The purpose of the survey is simply 
to introduce yourself and a method to attract business and hopefully get them interested in 
office workshops .. an open house .. complimentary evaluations .. and getting them on 
your mailing list both snail and e-mail .. also don't forget to gather names and numbers of 
places both work .. church .. social to speak to .. they all have friends and employers. 

What to ask is rather simple .. introduce yourself as being the DC close by .. if possible 
hand them a wellness newsletter from your office .. provide them a menu of programs you 
will be offering .. ask them some easy questions as outlined in my book and gather the 
information above. You'll know within a few seconds if they will be playing along or not. 

Dr. Fernandez has a Practice Starters Program where he insists his clients interview via 
survey or just shaking hands with 3000 people even prior to open their office. If interested 
coming to the next seminar here in Atlanta call them at 1-800-882-4476 and be sure to tell 
them you and your partner are coming as my guest for free.