From: Dr. Margolies .. 3-1-02 www.chirosmart.net Postings this week: Nelson, New Zealand city office looking for IC .. Associate doctor needed in Louisville, Ky .. Chiropractic office space for lease in Overland Park, KS .. DC wishes to purchase diversified practice in the San Francisco Bay Area .. DC wishes to purchase a practice north of Alpharetta off Hwy 400 in metro Atlanta .. IC for brand New Office in Marietta, East Cobb, Ga .. Experienced chiropractor looking to sublet space in Montgomery County, MD .. Pennsylvania DC needs legal information concerning contracts .. Kale Thermoscribe III For Sale .. DC looking for Vibrocusser .. Chirofeed International one day Mission trip in Tijuana, Mexico .. DC is looking for a book or ideas about office layouts .. Myovision SEMG for sale .. Wanted Used x-ray unit and processor for an Atlanta office .. DC needs info on chiropractic care for toticollis dystonia .. DC looking for used portable drop table and Activator .. Pediatric Conference in Washington, DC .. For Sale Turbo One Chiropractic Table .. Massage Therapist looking for a position in Asheville or Hendersonville, NC .. DC is looking for graphic CD with art for newsletters .. AmeriPlan, USA .. Insight 7000 SEMG for sale .. Parker Dallas Seminar .. Welcome our new webpage banner .. Hessco. Hessco is a national supplier of new and used chiropractic tables, equipment and repair. If you are looking for any chiropractic supply check with Hessco and ask for their catalog at: hessco@aol.com. You can visit Hessco by clicking on their banner found on my webpage or directly at: www.hessco.com. Be sure to tell them you heard about them from my webpage. Note: If you want to review previous weeks postings or e-mails just visit my webpage and look under Previous Postings or E-mails E-mail message this week .. Surveys The other day I received a call from an associate DC desperate for an immediate answer. He was asked by his employer to survey the community and needed direction and procedures. No problem .. surveys are a tried and true method to gather data and a great way to introduce yourself to the community and break through your comfort zone. Okay .. what was in the survey .. who was the target .. where did he choose to survey and what was the purpose? Did they have a endgame .. an offer? Was the survey an educational tool for the community or a creative method to garner new patients or better yet .. both? I was curious .. with only a superficial grasp of the purpose and end result .. this doctor was going to fire questions without the entire picture in view. Did his survey have meaning and a life of its own .. did it attract interest in chiropractic .. health and wellness or was it a weak introduction to our profession with no opportunity for the person surveyed. It seemed that he had no clue and even with his best attempt to ask questions .. he would return to the office empty handed. Surveys have been used for marketing since the first handshake. They must be thought out and thought through to be successful. People are always in a hurry .. getting them to stop and answer is a key to success .. therefore it must grab their attention quick and seem valuable. Targeting a segment of the community with tailored questions is a key as is creating a flow to the questions. Practice makes perfect so role playing with other staff members or friends helps to establish ease in presentation and sincerity in tone. So my answer was simple. Focus on the purpose and end result .. determine who the marketing target is .. create urgency with an offer .. gather data for future interaction .. follow through with letters and/or phone calls. Dr. Pete Fernandez has all his Practice Starters clients survey 3000 people before they open their doors. Can you imagine shaking hands with so many people and not have a successful opening day. My Smart Start Book (shameless plug .. can be bought on-line by visiting my webpage) has many surveys. Surveys for the community and surveys for your patients. These are necessary both for new patient acquisition and present patient management. If you want to determine the pulse of your community and practice and decide where to focus your attention .. there is no better way than to ask. Have a Great Day Dr. M Postings: Nelson, New Zealand city office looking for IC: Reply to: mrudin@clear.net.nz Associate doctor needed in Louisville, Ky: Terrific opportunity: reply to: chiroworksbrazil@hotmail.com or call Dr Mike Baker 502- 448-5241 Chiropractic office space for lease in Overland Park, Kansas: Set up for two DC's. Upscale neighborhood, prestigious building, reasonable rent. Available immediately. reply to: skaustin@kc.rr.com or call Kelli Austin, DC 913-341- 9686 DC wishes to purchase diversified practice in the San Francisco Bay Area: (East Bay or South Bay). Reply to: wingchndoc@aol.com DC wishes to purchase a practice north of Alpharetta, off Hwy 400 in metro Atlanta: Reply to: Davmf@bellsouth.net IC for brand New Office in Marietta, East Cobb, Ga: Excellent opportunity to be in new office with great energy and atmosphere. Looking for a passionate Chiropractor who practices subluxation based Chiropractic. Reply to Dr. Eric at: kirsteneric@earthlink.net Experienced chiropractor looking to sublet space in Montgomery County, MD: Monday -Saturday mornings. Reply to: joemyers90@hotmail.com. Pennsylvania DC needs legal information concerning contracts: Pennsylvania DC needs legal information, contracts and/or resources for creating partnership with an existing practice. Please reply to: innate_dc@hotmail.com Kale Thermoscribe III For Sale: State of the art thermal scanner for upper cervical procedure. Excellent condition. $3850 New. Will sell for $2995 OBO. Call 858-587-7000 or e-mail: drstein@steinchiropractic.com DC looking for Vibrocusser: reply to: chiroworks@mindspring.com Chirofeed International one day Mission trip in Tijuana, Mexico: Sunday March 10th from 8:00-4:00. We are reciting doctors and volunteers to help us on this day. If you are interested in helping spread the passion of Chiropractic to others please contact Dr. Todd Royse at: roysechiro@snowcrest.net DC is looking for a book or ideas about office layouts: Reply to: FLACHIRO@aol.com Myovision SEMG for sale: Few months old. Under warranty and fully transferable with no extra cost. Static SEMG System, Dynamic System, Theromglide System. Cost new is $10,000, selling it for $9,500.00. Reply to: DrCChiro@aol.com Used x-ray unit and processor wanted for an Atlanta office: Reply to: drgolan@earthlink.net or call 404-231-0303 DC needs info on chiropractic care for toticollis dystonia: DC is looking for studies showing the efficacy of chiropractic care on patients with toticollis dystonia. Reply to: drjeffapp@alltel.net DC looking for used portable drop table and Activator: Reply to: DAWGSCHIRO@aol.com Myovision SEMG for sale: Reply to: drgas@iserv.net Pediatric Conference in Washington, DC: Chiropractic Pediatric Conference to feature 25 Prominent speakers in Washington, DC on March 14-17, 2002. 20 Hours of Continuing Education credits have been applied for in all 50 states. For more information or to register go to www.chiropediatrics.com or call 877-295-5437 or 732-295-5437 For Sale Turbo One Chiropractic Table: Table is built by Custom Chiropractic. Excellent Condition. One drop with multidimensional head piece. $1100. Jade Green color. Reply to: Rmargil@aol.com Massage Therapist looking for a position in Asheville or Hendersonville, NC: Therapist was a patient of mine and has worked for a chiropractor in Atlanta. She is relocating to NC and wants to work in your office. Contact: Sandi Stephens at: 828-698- 8359 or e-mail her at: sandijstep@aol.com DC is looking for a CD or a downloadable webpage with graphics for a newsletter: tcchiropractor@psci.net AmeriPlan, USA: AmeriPlan is the largest provider access company in the country. The company provides a great benefit package for chiropractors who want to cover their part-time staff with a dental, vision, prescription and chiropractic health benefit. It is also a great way for chiropractors to generate new patients who have limited insurance or no insurance at all. Visit their webpage at: www.mybenefitsplus.com/drthomash Insight 7000 SEMG for sale: Reply to: Eas@ckt.net Parker Dallas Seminar April 11-14: Parker Seminars Starts 50th Anniversary Year Strong. The Las Vegas gala had more than 6,500 chiropractors, staff, exhibitors, and guests in attendance and 1500 individuals at various times on the inaugural web broadcast. All the profession's national leadership attended, presenting various professional issues from the podium and visiting with participants throughout the seminar. We will continue this celebration throughout the year, assembling a great line-up of speakers and celebrities. Our goal is to help bring faith, confidence, and renewed commitment to chiropractic offices all over the world. It is our intent that many more offices and staffs should enjoy the success, health, and happiness that others have obtained by participating in Parker Seminars for the past 50 years. With an emphasis on laughter and fun at our next seminar, we are planning a Texas-style party in Big D on April 11-14. Here are some highlights of the Dallas program: Register today to be a part of the Dallas Seminar Celebration and receive the early-bird registration discount. Call 888-727-5338 or visit www.parkerseminars.com.