The following was sent to me by a new DC attempting to establish a new clinic. The survey would be used door to door to gather interest in the new office and begin a database for future mailings. I think it is a sound survey but added some comments for thought. MARKETING SURVEY 1. What medium do you consider most effective advertising?_____________ 2. Do you exercise? Y N If so, what, how & where?____________________ 3. Do you smoke? Y N If so, how much? ____________________________ 4. Are you happy with your diet? Y N Why? __________________________ 5. Do you shop for health food or vitamins? Y N Where? ________________ 6. Do you feel stress? Y N Where & Why? __________________________ 7. What wellness workshops would you attend if offered at no charge? Stress Management, Health, Nutrition, Exercise, Fitness, Ergonomics, Pain Control, Aging Gracefully, Massage, Pregnancy, Chiropractic, Preventive Care vs. Patch-up Care, Raising Healthy Drug-free Families 8. Would you, your co-workers, groups or church be interested in these programs &/or a local Community Health Network? Y N 9. What area do you most recommend for a Chiropractic office? __________ 10. What feature do you look for most in a Chiropractor? ________________ 11. Have you ever been to a Chiropractor? Y N 12. What do you know about Chiropractic? __________________________ 13. We would like to send you a Thank You Note for your time, include you on our mailing list to alert you to programs, send newsletters and invite you to the Grand Opening. If you are interested please complete the following: Name ________________________________ Date ________________ Address____________________________________________________ Phone #______________________Work # ________________________ Number of Children _____ Ages_________ Email____________________ THANK YOU FOR YOUR TIME! These are my comments: Thanks it came through perfect: What is the purpose of Question #1 Question 9 .. why not give options .. self standing bldg .. shopping strip .. in a professional bldg .. in a group setting etc. Question 10 .. again give them options that also educate .. such as: a doctor looking for the cause of the problem .. a doctor interested in wellness and prevention .. an alternative to drugs and surgery .. a doctor that has educational programs for his patients and community .. a doctor that looks to assist the entire family .. a doctor that offers payment options etc. Give this some thought have a Great Day Dr. M