From Planet Chiropractic .. http://www.planetchiropractic.com

Dr. Shawn Powers

"Everybody has barriers and obstacles. If you look at them as hurdles that 
strengthen you, each time you go over one, then you are going to be success."

-Benjamin Carson

REDUCING PATIENT EXODUS AND INCORPORATING THE PERFECT 
REACTIVATION PROGRAM

The need for a reactivation program is generally a symptom of patient 
commitment challenges. Many things can cause challenges with patient 
commitment. One prominent cause is the doctor¼s inability to teach and 
motivate their patients, although no matter how good you are at teaching and 
motivating, patients will still sometimes leave. Whether or not they come back 
to you, and this time understand enough to stay, is again in direct proportion to 
how well you teach and motivate them.

Reactivation essentially gives you the opportunity to do a better job than you did 
the first time. You are, hopefully, a different person than the last time the patient 
was in your office. You have learned more, grown more, and have become 
more skilful in chiropractic and communication.

Before describing the perfect reactivation program I want to share with you how 
to avoid having numerous people that require reactivation. In other words, 
stopping the patient exodus.

STRATEGIES THAT PREVENT PATIENT EXODUS

1. Focus on serving your patients.

2. Set high standards for your office and your patients.

3. Implement systems that support the execution of your standards.

4. Master your technique.

5. Learn and utilize a system of relentless and consistent patient education.

6. Provide consistent „knock your socks off service¾.

STRESS FREE REACTIVATION PROGRAM

I am an advocate of establishing a quarterly reactivation program that starts at 
the first of the year. Repeat the same program in April, July, October and then 
again in January.

1. Review patients who have left the practice. Decide who you would enjoy 
having back in the practice.

2. Decide how many people your office can contact by phone per week.

3. Select an interesting postcard for mailing.

4. Hand write the following:

Dear Bill,

It has been two months since your last visit, and we have missed you. I will be 
calling you in 10 days to see how you are.

Powers On!

Dr. Powers

5. Call 5 days after the postcard has been sent. Connect with the patient. Let 
them know you are concerned about them. Give them an opportunity to come in 
and be evaluated objectively to see how stable they are.

The responses will be of three types.

1. Disbelief. They call you before you call them. I want to make an appointment I 
can¼t believe it has been that long since I have been in.

2. Satisfied. They are happy you called; they believe all is well, and they will be 
in touch when they want to come back. Thank them for their time, let them know 
you are available to them, their family and friends.

3. Dissatisfied. They are not interested in your service, or might have had some 
dissatisfaction with your service. If appropriate apologize and find out if there 
was anything you can do to make it right. If it is something you want to do 
differently, learn form the experience and fix the problem.

The rest is up to you. Enjoy the process.
Yours in Guarding the Sacred Trust,
Coach Shawn Powers
 
Dr. Shawn Powers provides specific individualized coaching with the focus on 
personalized solutions for your life and practice. Dr. Powers is not like the other 
companies that utilize a cookie cutter approach to your particular needs. 
Because she is dedicated to personalized service and attention, only a limited 
amount of new clients are accepted. She has learned and developed proven 
strategies from her own practice experiences and from coaching hundreds of 
doctors to success. Dr. Powers isn't interested in having the most clients. Her 
mission is to give the best possible service to her clients.