Q:

Dr. M,
I was wondering if you had any tips as to start and then maintain relationships w/ 
doctors and lawyers for referrals that surround your (my) practice area.  The doctor i 
work w/ seems to be grasping at straws in this area and has sent out letters to no 
response at all.  I have heard people say "send them a shoe w/ a letter that says "now 
that i got one foot in the door......" but i honestly don't know even where to start w/ 
something like this.  
Any advice would be appreciated.

A:

Thanks for the e-mail .. I think you own my Smart Start Book ..if you do be sure to 
look through it for the alliance information. I have many letters and scripts to follow 
for both attorney and MD's alliances. Also .. ask your patients to bring in the insurance 
provider books and begin a data base of their gatekeepers .. and send a letter to them as 
well. As far as the attorneys .. send them material on a monthly basis .. a simple 
newsletter of sorts. just get your name out there.

Take a few minutes scrolling through my webpage under practice Tips and 
Cyberconsulting. I know there are some answers to your questions there as well. If 
you don't have my PI Workshop Workbook .. you should

Have a Great Day

Dr. M

Below are letters I just sent out last week. Obviously it won't apply to you .. but it'll 
give you an idea where to start. picked up the MD names from the provider books and 
the attorney list from the yellow pages. Always follow through with a phone call and 
ask if they received it and go from there:

Chiropractic Referrals and Attorney/Paralegal Workshops

Just a quick note to introduce ourselves: 

Dr. Margolies, has been practicing Chiropractic in the Tucker/Northlake area of Dekalb 
County for over 22 years, and had recently taught for four years at Life University, 
School of Chiropractic. During his years of active practice, he has assisted hundreds of 
personal injury cases and has been deposed numerous times as well as testifying in 
court. 

Soft Tissue Injury:

Understanding the nuances of a Soft Tissue Injury is important not only for the doctor, 
but the patient¼s attorney and their paralegal staff. Often, the staff is left out of the 
educational loop leaving a gap of understanding of why the clients need treatment as 
well as the mechanics of a collision.

Paralegal Training:

In years past, Dr. Margolies was certified by the Bar of Georgia to provide 6 hours of 
CLE credits with a seminar concerning the Soft Tissue Injury. Although, these credit 
hours have not recently been applied for, we plan on providing these programs again 
for your staff and any attorney requiring additional information concerning this 
segment of your business. 

Tentative Dates: Thursday .. February 24 .. or .. March 23 .. 9 - 12

Chiropractic Referrals:

Also, if you have a patient requiring conservative assistance with musculoskeletal 
conditions, especially as a result of a physical trauma or chronic neurological residuals, 
please feel free to contact us or offer your client conservative chiropractic care via a 
referral. 

If interested in our Soft Tissue Program .. at no charge .. please do not hesitate to call 
us. If you have a client desiring a chiropractic opinion or treatment, we would welcome 
your kind referral.

We appreciate the opportunity to assist your client and staff

HMO/PPO In-Network
Aetna/USHealthcare  .. Blue Choice .. Cigna .. Humana .. PHCS .. Preferred Plan 


February 14, 2000

Re: Cigna and Aetna/USHealthcare Chiropractic Referrals

Just a quick note to introduce ourselves: 

Dr. Margolies, has been in the Cigna and Aetna/USHealthcare Networks for a number 
of years, after assisting in the creation of their Atlanta chiropractic provider list. Our 
office is also included within Blue Choice,  Humana, Medicare, PHCS, Preferred Plan 
and a number of other managed care groups. 

Dr. Margolies has been in active practice in Tucker for over 22 years, and has taught at 
Life University, School of Chiropractic in Marietta. Our treatment approach is very 
conservative and will work well as a complement to your present patient care. A 
supplemental report is always faxed to you with our findings. 

If you have a patient requiring conservative assistance with musculoskeletal conditions, 
especially as a result of minor physical trauma or chronic neurological residuals, please 
feel free to contact us or offer your patient conservative chiropractic care via a referral. 

Our Cigna Referral provider numbers are: 83122 - or - 581351508-006
Our Aetna/USHealthcare Referral provider number is: 2029334 

If you have a Promina/Cigna patient .. their referral does not go through Promina .. 
you must call Cigna first at 1-800-765-9779 to receive a referral number allowing one 
visit and we¼ll take it from there.

If there are any questions, please do not hesitate to call us.


Yours in Health,


Joel E. Margolies, DC