This is from Dr. Joe Ventura .. info@mail.posturepro.com Perhaps you read the two recent articles on clinical posture analysis in Dynamic Chiropractic or read my article in the last issue of the American Chiropractor Magazine, and now understand the importance of posture as it relates to the care of your patients. There is another important, if not critical, reason to consider using posture evaluations as part of your routine patient examination. Patient retention. Question:What is the #1 "knock" against chiropractors? Answer: "They make you come back over and over again." You and I know comments like these are born from ignorance of the "What and How" of chiropractic health care. But, whose fault is that? Ours, of course. A heavier burden is placed on us when it comes to patient education, than any other health care professional. And most of us are just not equipped for the task. What we need is a simple tool that can show the patient that a potential problem exists AND can show the patient their progress during care. Read this carefully. The Patient Uses Pain as Their Indicator of When Treatment is Finished. You, the doctor, doesn't. This is where the Conflict of Expectations occurs. Most patients will drop out of care when the pain subsides. No real shocker there. But you can stop this right now! There is a direct relationship to posture and overall health, and posture and the health of the spine. If you use a posture evaluation system that lets the patient see what they look like, and can quantify the initial posture profile, you now have a tool that can let the patient know where they are during treatment, and can keep them motivated to continue after symptoms subside. The reason posture exams and re-exams are so effective is because they are easy for the patient to understand, IF the doctor knows how to explain the clinical importance of posture. The Posture Pro Software System lets you do all this and more. Capture the patients AP and Lateral posture as digital images, analyze the posture results, show skeletal renderings of what could be happening under the skin, AND plan an exercise and stretching plan to bring the body back into neutral posture position, thereby helping the adjustments hold longer and making the delivery of the adjustment easier. And, because the patient can see the progress during care (re-exam every 10 visits), they stay excited and understand the importance of "staying the course".