From: Dr. Margolies .. 4-19-01 www.chirosmart.net Note: Thanks again for those DC's who have told others about this weekly e-mail newsletter. This is probably one of .. if not .. the oldest running e-mail newsletter in the profession. I have been sending these out weekly for almost four years. Present count is over 6800 DC's and going to 31 countries. Please continue to tell others and have them request to get on board or better yet .. send me your chiropractic e-mail addresses and I'll get them on board for you. This is especially true if you are a state or school organization. Also .. visit my webpage: www.chirosmart.net .. it is updated daily and is full of practical tips and ideas. Postings this week: Practice for sale in Western Montana .. Practice for sale in beautiful Santa Rosa, CA .. Practice for sale south shore of Long Island, NY .. .. DC is looking for associate position (salary) in Southern California .. Associate needed in Costa Rica .. Associate/IC Position available in Roswell office Space for lease in Duluth Georgia .. For Sale Two Therapy tables .. In-Office Chiropractic Coach in the SF and No. CA .. DC needs info on Chiropractic care for Macular Degeneration .. Interested in a chiropractic postage stamp .. Thompson Practitioner Directory .. DC needs info on chiropractic care and cervical dystonia E-mail message this week .. Newsletters Communication is the key to understanding. If you value your product you market it. If you value chiropractic and intend others to share it with their family and friends .. you must also market the concept and expect a return for your efforts. The days of just hovering over your phone hoping it will ring with new patients is over. Telling the Chiropractic story is one venue of communicating our product and it never stops .. but be sure to use the proper tools to get that message out. One productive method is a monthly newsletter. . If you have always wanted to produce a newsletter but were bogged down with the logistics of creating .. publishing .. sending .. it will never get done. As with timely office workshops .. you must first create the awareness .. delegate accountability and make it happen. If you are a novice at this and have a less than creative bone in your body .. you can purchase various professional published newsletters. Some of their webpages can be found on my webpage under weblinks. But .. if you wish to dive in and try a hand at your first newsletter here are some tips and these are very basic. Begin to cut and paste. In other words .. look for articles that would interest your patients. These may be found in weekly magazines .. chiropractic journals .. newspapers or on-line. Cut these articles out and save them for future newsletters. Also .. cut pictures and captions that could be used as well. Now .. divide a sheet of paper in half and on one side place Office News while on the other Chiropractic News. Fill these areas with topics that pertain to your office and community. Office events and promotions .. bios of the doctor and staff .. workshop dates etc. If you are searching for chiropractic and health or sickness oriented articles check my webpage under General Newsletters. You will find a huge resource of topics that are found in the newsletters sent to me .. just open these links and copy and paste and away you go. You can also find loads of daily updated material under the Sickness and Disease link on my webpage. Use the other side of your sheet to promote Health and Wellness .. the saved articles can be pasted there with some commentary by you. You also have plenty of space if you add another sheet of paper for special topics such as Patient Testimonials .. Nutrition .. Exercise .. Ergonomics and much more. If you have a tight budget use your copy machine and be sure these newsletters are displayed on your front desk counter and that your CA provides each patient a newsletter before they leave. Two sheets of paper used on both sides sent to a printer creates a four page booklet newsletter. If you intend to regularly send these to your patient base .. be sure to go to your local post office for a bulk rate stamp .. it will save you bundles of money. But if you want to save even more send these newsletters as an e-mail instead. So .. if you haven't already .. don't forget to place a space on your case history form for your patient's e-mail address. Also begin gathering e-mail addresses from your present patients to get you started. Create a patient e-mail address book and begin sending monthly patient e-mail newsletters .. simple at first with just text and never as an attachment. Send these out as a bcc and you'll be surprised on the feedback and how many previous patients will be reactivated due to your timely newsletters reaching them at home or work. If you need help just e-mail me and we'll tweak it together. If you presently have an office e-mail newsletter .. add me to your list .. I'd love to receive it and share it with others. Once you get the hang of it .. your creative juices will generate a better product and patient feedback will overwhelm you. Have a Great Day Dr. M Postings: Practice for sale in Western Montana: Good Gonstead practice $85,000.00. reply to: VolumeDC@aol.com or call Dr. Tom Morgan, 770 748-6084 Practice for sale in beautiful Santa Rosa, CA: Straight chiropractic practice for sale in beautiful Santa Rosa (50 miles north of San Francisco). Practice is 100% cash (" box on the wall" ) and growing strong. Perfect for a new chiropractor or anyone looking to serve in a great community. Equipment included and doctor is willing to stay for transition. This is a unique opportunity for the right chiropractor. Priced to sell at $25K or best offer as doctor is looking to relocate out of the state. Serious inquires only please. http://www.cwo.com/~ginoc .. Call 707-528-8852 or email ginoc@unsubluxate.com for more information Practice for sale south shore of Long Island, NY: Quaint village, subluxation practice, pediatrics, geriatrics, family care. Gross collections, $150,000 last year work week 25 hours no weekends. Massage therapy, acupuncture rentals also, Tai Chi, and Yoga. Inquiries email cole1368@Juno.com DC is looking for associate position (salary) in Southern California: Reply to: tencer@iname.com or call 310-246-1811 Associate needed in Costa Rica: DC is looking for a Chiropractic associate to come down and see high volume with lots of energy and passion. It is imperative that they speak semi-fluent to fluent Spanish in order to give a weekly health talk. They must also be willing to leave within the month. Reply to: longchirocenter@aol.com or call: (206)985-6582 or (206)799-0301 Associate/IC Position available in Roswell office: Great opportunity for new graduate. Professional office with therapies and diversified practice. Infants, children, adults, seniors. Sports Medicine, Personal Injury, Medical referrals. Willing to teach and share knowledge of all aspects of practice management. Call 770-663-8899 or email URFIT@aol.com Space for lease on Pleasant Hill Rd. in Duluth Georgia: Close to Gwinnett Place Mall. It is 2,227 S.F. and is set up as a chiropractors office. Call Louie Kotronis @ (770) 476-4801 For Sale Two Therapy tables with face slit: call Dr. David Paxton .. 706 234 ‚7000 Save time and money by bringing your consultant to your office.In-Office Chiropractic Coach in the SF and No. Calif area available to help you reach your practice goals. Individualized practice management programs tailored to your needs. reply to Dr Joan Hangarter at: jhangarter@yahoo.com or call DC 415-883-8802 DC needs info on Chiropractic care for Macular Degeneration: including case studies/testimonials regarding adjustments and vision. Reply to: ByHandOnly@aol.com Interested in a chiropractic postage stamp? If yes .. we need your help. Please e-mail for more information: gnbhchiro@earthlink.net Thompson Practitioner Directory: The Thompson Technique Club at Life University School of Chiropractic is compiling a Directory of Thompson Technique Practitioners. If you are a Thompson practitioner (i.e. at least 80% of your patient base is managed under Thompson protocol) and wish to be included in this directory, please send an e-mail, as soon as possible, including the following information: Your Name .. Clinic name .. Clinic address and phone number .. College of Chiropractic you attended .. Year of graduation .. Have you ever attended a Thompson Technique seminar and recent dates and were you certified in the Thompson Technique by J. Clay Thompson himself prior to his passing. Reply to: thompsonclub@dcmail.net DC needs info on chiropractic care and cervical dystonia: Reply to: drjasia@aol.com