Q:

I was wondering if you had and advice for someone considering an 
associate position in a downtown area of a city, as far as maybe a 
different type approach to marketing.  It is a free standing building, 
but off a busy typical downtown street. I am being told, just need to 
go out and meet all the local business'.  I see that is good for 
exposure, but not going to fill the office.   Any advice?

A:

The best advice I can give you is to meet and greet the corporate 
community. A downtown area has thousands of people during the 
busy day going in and out of buildings. There are numerous clerical 
folks as well as material handlers. The municipal employees alone 
may be a gold mine. Exposure is one thing but meeting them and 
providing workshops, postural screenings and just sending them 
material to get your name and services around is all it will take. 

A blueprint for this is your next step. If the office you work for has 
alliances with the legal and corporate community I would start 
there .. if not you will have to create one yourself. I would 
recommend my Marketing and Workshop Workbooks as a started for 
sure