Drs. Theresa & Stuart Warner welcome you to grow 
your pediatric practice with the following list. 

The Famous ChiroPediatric Top 7 

Top 7 Reasons that Chiropractors Average Less than Ten Percent 
Children in their Practice. 

In the past we have looked at why it is so important to strive for a 
practice that is comprised of at least fifty percent children.  This 
week lets look at what may hold chiropractors back from helping 
more 
children in their practice. 

1.	Chiropractic education.  In our lectures we will ask this 
question,"  How many of you attended a chiropractic college that had 
a 
pediatric class, and in that class you were taught how to diagnose 
childhood diseases and refer to other doctors instead of how to 
detect 
and correct vertebral subluxation in the pediatric patient?"  About 
75 
percent of the hands in the room go right up in agreement.  Even if 
you had a good pediatric class, a 3-credit course does not cut it.  
Clinical confidence is a must with the pediatric patient. 

2.	Self esteem.  In some circles it is looked down upon to adjust 
children.  Chiropractors are sometimes worried about losing the 
adult 
patient if they request that they bring in their children for care.  
Fear of rejection prevents many conversations from taking place.  
Conviction and certainty can overcome this. 

3.	Psychodynamics or communication.  How do you look at a 
parent and 
say that their child needs chiropractic care and that they need to pay 
for it, and that parent says "There is nothing wrong with my child, 
my 
child does not have back pain.  My child is healthy."  Many 
chiropractors do not know how to respond past this point.  We must 
develop the education and communication strategies and procedures 
to 
communicate the extraordinary value chiropractic offers children. 

4.	Marketing and promotions.  Most chiropractors do not have a 
time 
tested, proven systematic plan to consistently fill their office up 
with children. 

5.	It is not profitable.  This could not be further from the truth.  
It is more valuable to adjust children than adults for many reasons.  
If you educate and communicate properly, you will find that parents 
are more committed to their children's health than their own and 
they 
will pay for it as well. 

6.	Chiropractor is not using a pediatric case history form.  How 
can 
you expect to receive respect and credibility from the parent if you 
hand them an adult history form to fill out for their child. The 
parent is saying to themselves, "Am I in the right place for my 
child."  Using a pediatric history form sets the stage and foundation 
for a successful chiropractor/patient relationship. 

7.	Using only orthopedic and neurological tests to determine if a 
child needs chiropractic care.  If this is your exam there will be a 
lot of subluxated children walking out of your office or not even 
getting checked in the first place.  Your chiropractic exam must 
include procedures that detect and monitor the vertebral subluxation 
in the pediatric patient.  Also you must be able to demonstrate these 
findings to the parent. 

As you can see there are a lot of reasons why the average 
chiropractic office has less than ten percent children in it.  Any way 
you look at it, the children of our communities are being under 
served 
by our profession.  We must develop all of the skills and confidence 
to reach as many children as possible to help them achieve a 
childhood 
of health, vitality and well-being.