Dr. Joel E. Margolies joel3639@aol.com http://www.mindspring.com/~chirosmart http://www.mindspring.com/~joel3639 USING THE INTERNET Goals: Introducing Your Office To Your Community .. 24/7 __Sharing and Networking __Ready Resource of Information __Availability for Proactive Programs ______________________ Schedule Appointments and Workshops ______________________Cost Effective Means to Keep in Touch Action Steps: I: Gather a Databank of Your Community: __E-mail and Webpage Addresses .. Fax Numbers __Send Timely Newsletters or Information of: ___Exercises .. Safety Tips .. Seasonal Ideas .. _Wellness Concepts .. Health News __________________ YOUR COMMUNITY __Corporations __Civic Organizations __Retail __Spas __Health Care Providers .. __Unions .. __Media Resources __Churches .. __Clubs .. __Attorney ___Corporations: Action Steps: __Create a Marketing Farm (5-10 miles) ____Call Human Resources .. Safety .. Benefits ______Determine who is responsible for employee programs ________Establish a databank of e-mail and fax numbers __________Gather information concerning ergonomics ____________Create newsletters and safety tips ______________Send on regular basis .. promote wellness ________________Keep your webpage updated with pertinent information ___________________Every correspondence relates to latest info on webpage ___Civic Organizations Action Steps: __Gather a databank of local clubs and organizations Ä Chamber of commerce .. phone books .. libraries Ä Ask patients what clubs they belong to .. speakers? ____Determine their specific interests ______Gather information regarding wellness related to their club ________Determine who is responsible for club programs __________Establish a databank of e-mail addresses to members _____________Create newsletters and safety tips _______________Send on regular basis .. promote wellness __________________Keep your webpage updated with pertinent information ______________________Every correspondence relates to latest info on webpage ___Retail Action Steps: __Within Marketing Farm look for large retail stores __Gather names of employee programs and safety issues ____Create interest in customer/employee wellness programs ______Determine areas of interest and need ________Create ergonomic and wellness newsletters and tips __________Send e-mails and faxes on a regular basis ____________Keep your webpage updated with pertinent information ______________Every correspondence relates to latest info on webpage __Within Marketing Farm look for retail „mom and pop¾ __Call/visit these shops and establish community awareness ____Determine if they have a webpage _____Ask if they would like to be linked with yours _______Send your office e-mail newsletters to them _________Relate to these community businesses in your newsletters ___________Request they advise their customers of your webpage _____________Create a poster with this information and latest news _______________Keep your webpage updated with pertinent information __________________Every correspondence relates to latest info on webpage ___Health_Spas and Sports Facilities: Action Steps: __Gather data concerning sports wellness and safety issues ____Create a pictorial listing of muscles and activity ______Pin point structural irritation via many sports activity ________Be aware of local games and meets to mention in e-mails __________Space within your e-mail and webpage for congratulations _____________Contacts coaches .. spa managers .. dance instructors _______________Gather e-mail addresses of sales and contact employees _________________Keep your webpage updated with pertinent information ____________________Every correspondence relates to latest info on webpage __Health Care Providers Action Steps: ___GATE KEEPERS: Internists .. GP¼s .. OB/GYN .. Pediatricians __Gather names of nurses and office managers ___Establish an e-mail address book of these individuals _____Create a wellness newsletter .. don¼t touch their turf ______Bridge the gap between us and them .. be conservative ________Emphasize stretch exercises .. gather pictures .. easy __________Send a weekly fax and mail newsletter with exercises ____________Have a spot on your webpage as a useful resource ______________Retain information from newspapers (positive only) __________________Keep your webpage updated with pertinent information __________________Every correspondence relates to latest info on webpage ___Physical & Massage Therapists: __Create wellness and exercise posters ____Relate to your webpage and useful areas ______Send quality material that can be used in reception area ________Provide useful information concerning structure __________Focus on Muscles and Ligaments .. all type injuries ____________Awareness of rehabilitation and joint mobility ______________Mention chiropractic as an adjunct to what they are doing ______________Create posters and handouts __________________Keep your webpage updated with pertinent information __________________Every correspondence relates to latest info on webpage ___Podiatrists: __Determine who are the nurses and office managers ____Gather e-mail and fax information .. their webpage ______Relate antalgic pedal pressure to instability in spine ________Support conservative care as an adjunct to their care __________Keep your webpage updated with pertinent information _____________Every correspondence relates to latest info on webpage ___Unions: Purpose of a union is increased member benefits Action Steps: _ __Concentrate on their active member needs ____Determine needs of their retired members ______Focus on wellness concepts for their families ________Attempt to gather their e-mail lists and fax numbers __________Provide a reference service on your webpage ____________Send regular e-mail newsletters and safety tips ______________Keep your webpage updated with pertinent information _________________Every correspondence relates to latest info on webpage ___Health Food Stores: Action Steps: __Meet local store owners and employees ____Determine which areas they specialize in ______Gather a databank of articles for your webpage ________Keep a reference source for their employees _________Alert their customers with regular flyers about webpage ___________Send regular e-mails with nutritional information __Media Resources: Action Steps: __Gather a database of local news organizations ____Create a log of webpages .. e-mail .. fax numbers ______Determine Health and Wellness .. Event issue reporters ________Send regular information about your office and workshops __Avoid controversy .. just positive news and events __Church and Civic Organizations: Action Steps __Gather a list of every religious institution in your areas ____Call and determine who is their program chairperson ______Collect webpage .. direct e-mail addresses .. fax numbers ________Begin sending Wellness program information ___________Create specific topic newsletter information and send __Attorney: Action Steps __Check the yellow pages and call PI or trial attorneys ____Ask for webpage .. e-mail address .. fax numbers of specific attorney/paralegals ______Gather data and articles from out journals and send them ________Create a site on your webpage with this information ___________Send this info to them and remind them of your webpage Do You Want and Need a Webpage? Your Webpage: __Must be informative .. useful for the community ____Easy to access and use .. interactive .. resourceful ______Have multiple areas for specific access ________Introduce your office to your community Consider these areas to include within your webpage: __Pictorial of office .. use a digital camera or scan pictures ___Office Hours .. insurance affiliation .. specialties ____Bio and picture of staff members _____Patient testimonials with pictures .. have a release form ______Map to your office .. use a free internet program ________Links to community webpages .. great for alliances __________Community Resource Page .. call for monthly programs ____________Links to various health oriented webpages ______________Resource of health and wellness ‚vs- sickness and disease What you will need to get started: __Software and time to create and update your webpage ____Domain name or link to your ISP ______Gather the information necessary to put it all together .. the outline .. pictures ________Determine which logos .. background .. links you¼ll use __________Method to update it ____________Webmaster if you cannot do it yourself ______________Willingness to use your webpage as an active marketing tool 6