Q:

Hello,  we are organizing a gathering of all the chiros in my town to increase the awareness 
of chiro here.  Do you have any ideas on how we might do this as a whole?  Thanks and 
have a grateful day

A: 

Thanks for your e-mail and great idea to have a local brainstorming session. Lots of luck to 
break through the competitiveness of the DC's but if done correctly .. it may work out for 
the best. First .. attempt to gather the names and numbers of the DC's in your area .. 
possibly via the state association or phone book. Begin the phone and letter campaign with 
a date and location and RSVP. Choose a topic that will interest many of the DC's to share 
.. such as chiropractic insurance or political issues as well as staff training .. consultation 
and ROF sharing etc. The most important point is to choose the topic that will go across all 
political spheres of the DC population .. unless you wish to focus on a select group .. have 
the phone campaign for interest .. select the location and time that is best .. usually a 
Thursday .. and determine if staff training would be beneficial and just go for it. 

Have a Great Day

Dr. M