Q:

I am moving my office in about 3 weeks to a bigger location. I am 
considering having a grand opening party. any advice? 

A:

Grand Openings and Patient Appreciation Days have a specific 
schedule. A new location means new people to meet. Prior to 
considering the Grand Opening .. first consider canvassing your new 
area and meet as many people as you can. Purchase lots of business 
cards and create an introductory promotion that you can give to 
people then go out a few days a week and shake many hands and leave 
your card and introduction invitation with them. Attempt to also 
collect addresses and phone numbers for a mailing list and an 
interest in office workshops (various topics) as well as e-mail 
addresses from those you meet. As you collect names and data place 
them within a databank in your computer and begin the community 
newsletter program to keep them informed. After a month or two .. 
possibly more .. you are ready for the Grand Opening. Remember that 
we are coming upon the traditional slow period between 
Thanksgiving and New Years .. therefore time is crucial. 

I would consider tagging your Grand Opening with a charity and offer 
complimentary evaluations via a donation to the charity. Use 
community mom and pop shops as well as larger retail .. health food 
stores and spas .. as a spring board to get the message out. The 
actual Grand Opening logistics is the easy part .. preparing it is what 
take time and effort.

Have a Great Day

Dr. M