Shared by Dr,. Rick Wren
wren@texoma.net


Dear Colleagues and Friends, External marketing of our Chiropractic 
clinics

has always been the most difficult. Internal marketing is much 
easier,

because it all happens within our office walls. External marketing 
is yucky

stuff like screenings and paying for advertising.

    I had traveled so much this summer to speak in California, 
Australia,

and Canada, I found my practice down 20%. My new patients were 
way down for

several weeks in a row. It was obvious to me that I would have to 
increase

my external marketing to get the practice back up quickly.

    I created a "Business Referral Directory" to increase my clinic's

awareness in the community, without spending any significant 
amount of

money. It is the only external marketing I have ever gotten my 
staff to

enthusiastically participate in for over 20 years.

    My staff goes into area Businesses and explains that we are 
creating a

"Business Referral Directory" to put in our lobby at no cost to 
them. We get

the information from them and leave a folder with our information 
in it.

    We later send them a letter thanking them for participating, 
with the

copy of their display ad we put in our directory.

    In four weeks my staff has over 50 businesses in our directory 
and our

new patients are up 300%. They have been getting businesses 
during there

regular errand running and lunch time.

    I have created 7 documents to make this easier for you to get 
started. I

will email them to you for just 19.95$ US, if you are interested. 
Just hit

reply and give me a credit card number and expiration date and I 
will email

them to you right away. You can also mail a check for 19.95$ US to 
4020

Texoma Parkway Sherman, Texas 75090.

   Hope to see you in Fort Lauderdale ( www.parkerseminars.com).



            LLL, Dr. Rick Wren ( Founder of the Society of Chiropractic

Masters and Parker Team Teacher)