Q:

Hey doc,  quick question.  My office is located next door to a dentist 
and I spoke with him about doing some marketing together.  I was 
thinking about having him send a letter to all of his patient with 
some type of recommendation for his patients to visit my office and 
I would do the same with my patient list.  My question is, would you 
happen to have a letter for this purpose?  Or is there a way that 
could make this effective that you may have come across in the past.

He is willing to do it, he just wants to see some type of template 
letter.  I figured it would benefit both of us.  He gets to do 
something nice for his patients, and I get to take care of some new 
people.  I am just trying to figure out the nicest way to accomplish 
this.  Any suggestions are welcomed.

A:

The best way to incorporate an alliance with a healthcare provider 
is just what you intended to do. Share patient labels. Also .. what you 
also intended to do with them is perfect .. creating a mutual 
newsletter with various health issues which are generic for both. 
You can have the first and fourth pages (create it with two letter 
sized pages and fold them so it is a four page newsletter) will be 
specific to each of you. Have the first page full of Office and 
Chiropractic news .. bios of the staff and pending events. Same for 
the dentist. The last page .. is full of pictures relating to your 
professions

If you wish to send a one page letter .. this will work as well .. but 
you might as well get as much for the buck with a newsletter


Dear Patient and Friend,

This mutual letter is an introduction to the offices of Drs. ____ and 
_____. As healthcare providers, it is our purpose and goal as well as 
commitment to serve our community and offer our patients the best 
care and attention within our respective professions. 

Dr. ____ is a 19__ graduate of _______. He has been at this location 
for 5 years and has built a family oriented practice geared towards 
prevention and wellness. His staff is well acquainted to the daily 
challenges that every patient presents and with continued training 
and staff reinforcement, he attempts to meet every patient and their 
referred friends and family expectations, for quality and above 
average service. Dental hygiene begins with a yearly check up and 
cleaning, and periodic work as needed. We strive to incorporate the 
latest innovations for ease and safety within all our procedures. Dr. 
______ welcomes you to schedule your yearly check up and cleaning 
soon.

Dr. _____ is a 19 __ graduate ___ Chiropractic College. He has been 
in this location for 6 years and has developed a multifaceted health 
and wellness practice. Many within our community are unaware of 
the health benefits derived with conservative chiropractic care 
although many turn to chiropractic for an alternative to medication 
and surgery for the relief of pain. Dr. ____ has established a true 
wellness approach to his office and has assisted many people with 
conditions well beyond pain relief. To assist you and others in 
realizing the benefits beyond pain relief, Dr. ______ has weekly 
wellness workshops which you are invited to. 

We both would like to introduce our mutual patients to each other 
since we are literally next door neighbors.  We also hope you will 
take the time to call for a your complimentary spinal or oral 
evaluation. We ask that you bring a non perishable item of canned or 
boxed food for the needy. 

Please feel free to call our office if there is any immediate need. 


Yours in Health,