DC¼s success formula .. 12-23-00 Joel, I believe in "what goes around comes around". Treat your brothers and your sisters good. One basic formula to my success during the rough times...there are only three ways to increase the bottom line....NEVER forget them because they NEVER change.... 1.) Decrease Overhead (staff cuts, space Cuts...) 2.) Increase Marketing (yellow pages, News paper, adds....) 3.) Increase Services ( Medical Doctor, new spinalator, synaptic unit...which does re-imburse very well)....... These are 3 rules that will assist through any rough financial period P.S. It is not a bad thing to go through a financial crisis...It is a bad thing when you can not do whats best for your business and staff and apply the above...even when it comes to "firing".