From: Dr. Margolies .. 10-7-04
www.chirosmart.net

Posting this week:

Practice for sale in Louisville, KY .. Associate needed in metro Atlanta .. Space available 
for a DC in Atlanta .. DC wants to create a multi-DC practice in NYC .. IC needed in 
downtown Atlanta .. For sale, portable lead sheild and TyTron C-3000 .. DC is looking for 
workshop scripts .. DC is looking for used NUCCA equipment

E-mail message this week .. Contact

Every action involves a reaction. We should be accountable for our actions and the deeds 
that transpire will result in consequences either positive or negative. For example, if I were 
to visit your office and play the role of a new patient, what impression would I leave with? 
Would I feel comfortable with staff knowledge, necessary paperwork, consultation 
technique, examination procedures, report of findings and your recommendations? That 
first contact is crucial.

If I came to your office as a consultant or efficiency expert, would I be impressed that 
redundancy was kept to a minimum, staff time was used to the tee, every inch of the office 
was utilized effectively, procedures were in place to capture the minds and hearts of new 
and established patient and referrals or word of mouth was your ticket to continued 
success? Would I feel that you reached me as a chiropractor and that I knew exactly why I 
made the correct choice coming to you and to chiropractic? 

If I were advising you on promotion and asked you to contact members of your community 
to open the flood-gates for new patients, would you know where to start? If I told you to 
create some excitement within the confines of your office, what programs would be 
implemented, who would be responsible, what would you need and what is the plan and 
the goals .. oh by the way, how soon can you get back to me with answers? 

There are so many levels of responsibility that came along with your license. First, you are 
an expert, a responsible doctor, a compassionate ear with trusted hands. Second you are an 
adviser, a responsible advocate of health and wellness, a compassionate individual that 
reaches out to others to free their imprisoned expression of life with the trust that the body 
will heal itself without interference. Third, you are a doctor with a gift.

Everyday we meet people, especially patients that also meet people at work, home, sports 
venues, social outings, etc. The level of individual and collective contact is immense. A 
letter or e-mail here, a workshop or discussion there is all it takes to spread the good news 
about Health and Wellness with chiropractic care. Do you agree?

You don't need an efficiency expert or a promotional guru, you just need to contact people 
with your message. They in turn, if turned on by your message, will turn on others. Hone 
procedures, rid redundancy, place in motion increased patient communication, activate your 
community, explode your practice with excitement and service and wait, just build up the 
momentum and they will come. Talk about it and wallow about it and they will pass you by 
for the doctor down the street.

Just go out and make the contact

Have a Great Day

Dr. M 

PS .. if you are clueless to make the correct start, I advise you to go to seminars, hire a 
coach or consultant and purchase the books and tapes from our professional vendors. I 
often speak at the Fernandez seminars in Atlanta and if you have never attended their 
seminar you can attend the next one as my guest for free. Call them at 1-800-882-4476 for 
details. There are regional Parker Seminars and a list of practice management gurus listed 
on my webpage under Weblinks. If you are looking for inexpensive practice and 
promotional ideas, you can always purchase my books: Workshop Workbook, 
Chiropractic Marketing and Public Relations and the Personal Injury Workbook, each for 
$25. My "bible" which has helped so many DC's is my Smart Start Book, a literal kitchen 
sink of what to do and what to say, this is a steal at $60. Again, visit my webpage: 
www.chirosmart.net and purchase them there

Posting:

Practice for sale in Louisville, KY:

A long-established integrative rehab chiropractic practice. A prestigious opportunity
for another DC to obtain a proven, solid, lifetime, already-made practice.  Only serious 
buyers need inquire. Reply to : healthcenter01@juno.com

Associate needed in metro Atlanta:

In greater Atlanta, north Fulton county, must be licensed in Ga. and very excited about 
chiropractic.  Energetic and motivated a must.  Experience helpful but not necessary.  
Call 770-851-0936

Space available for a DC in Atlanta:

Position in a Buckhead Healing Center. This is a wonderful opportunity for a chiropractor 
to join our healing team (which currently includes a massage therapist, naturopathic Doctor, 
and another chiropractor).  As a part of this team you will have use of front desk personnel, 
x-ray and development equipment, laser light therapy equipment, and other specialty 
equipment.  The center is located on a beautiful tree-lined street in the heart of Buckhead. 
The space rents at a very reasonable $3000 a month for the first 3 months and then $3500 a 
month after that.  Reply to: dr.polstein@mindspring.com. 

DC wants to create a multi-DC practice in NYC:

Will find space and have a number of adjusting tables so DC¼s can sign up to work and 
share expenses. Marketing ideas and expenses will be shared as well as rent and overhead. 
No DC will be turned away. DC¼s can come and go as long as the share the rent and have 
active malpractice insurance. 10 DC¼s needed to start this project. For more information 
contact Dr Savitzky at: kasldc@aol.com or call 718 457 7778

IC needed in downtown Atlanta:
Please fax resumes to: 404-522-9890

For sale, portable lead sheild and TyTron C-3000:
 
Portable lead sheild in good condition, $150 OBO + shipping costs.  TyTron C-3000 
scanner, good condition, works great, $300 OBO + shipping.  Also selling one flat 
adjusting table, good condition, $75 OBO + shipping.  
Reply to:  mattandrobin@yahoo.com.

DC is looking for workshop scripts:

PowerPoint for community workshops and chiropractic lectures. 
Reply to: drchen88@hotmail.com

DC is looking for used NUCCA equipment:
Reply to: jbrownchiro@hotmail.com