From: Dr. Ivan Delman  (uncleive@bellsouth.net)

> A Secret Weapon: Your Business Card

> 

> Business cards have power. They're "Instant Advertis-ing" every time you

> hand one out. Ask yourself, "How effective is my business card? Where

> does it go when I

> hand it out?"

> 

> When I see a business card, it usually looks the same as thousands of

> other business cards. I throw away about ninety percent of them on the

> same day!

> 

>  Why is that?  Because most cards are not special!

> 

>  I first heard this concept at a Jim Parker seminar. Jim's acronym still

> rings true to-day,

> "W.O.C .Whip Out Card at every opportunity and make your card special to

> the recipient."

> 

> One way to make that card special is to offer a benefit for your

> prospective patient right on your card.  You'll greatly increase chances

> to sell something if you give something first.

> 

> Having a strong sales tool like the word FREE! on your card makes it

> special. When you hand out a card, write on the back, Gary, please

> present this card at my office for

> your FREE consultation. Offer expires in 30 days. Looking forward to

> seeing you, Dr. D. June 28, __.

> 

> Several important sales points were covered within this short,

> hand-written

> message:

> Ä I wrote it by hand in front of the recipient.

> Ä I called the recipient by his first name.

> Ä I signed it with my nickname rather than formal title and dated it.

> Ä I offered a free consultation, which added value to the card and added

> an expiration date.

> 

> For efficiency, all of the above can also be pre-printed on the back of

> your card, since you probably have a standing free consultation policy.

> 

> To help advertise my presence, I used to leave my cards in phone

> booths, on community bulletin boards, and in gas stations. Whenever I

> was in our library, I placed business cards in as many health oriented

> books as possible. In restaurants, my server always got his or her tip

> with a note written on the back of my card expressing my thanks for

> their excellent service.

> 

> Once you start thinking creatively about using your business card,

> the possibilities are extensive. So, take a good look at your business

> card. It's your secret weapon!

> 

> Regards, Ivan

> --

> Ivan Delman,DC

> Do Write Publishing

> "The Business of Chiropractic: How to Prosper AFTER Startup"