Shared by: Lawton_Howell@mail.vresp.com Lawton W. Howell, Sr. Founder, Chairman and Chief Executive Officer WellnessOne Corporation Welcome to this week's CEObrief for chiropractic entrepreneurs: Featured in this issue: * 22% of the people in your marketplace are experiencing back pain...are you treating your share? * When did you get the "calling?" * Are your training for failure? * Leadership styles and how to use them to build a winning T.E.A.M. * Lessons from the mailroom. * Is BIG Brother watching your business ethics? * Determine the risk and the reward for all new projects. * Rehab can build your business! Grab a cup of green tea and spend the next 30 minute with this AWESOME issue of the CEObrief eLetter! **************************************************** *********************** Are you totally dominating your marketplace? **************************************************** *********************** In the April 20, 2004 issue of Newsweek, the cover story was Treating Back Pain: The New Debate Over an Affliction Shared by 65 Million Americans. Now, based on the current U.S. population of 293,095,743, as of last week, 22% of the U.S. population has a bank pain problem. WOW! Is this an opportunity or what? Think about it on your level: take your marketplace population times 22% and that will give you an idea of how many potential patients need your brand of chiropractic...and it is a moving parade, meaning that the actual potential patients is changing constantly. So, if you have 50,000 people in your immediate marketplace, there are about 11,000 people who are suffering from back pain. Question: How many of these suffering people are you treating and providing care? In order to be the brand of choice, you would need to be treating about 6,600 or a little over 500 patients monthly...not office visits or adjustments, patients...people! Now, maybe thinking about this depresses you...I hope not and it shouldn't. What it should do is motivate you to do a better job of communicating your brand of chiropractic and building your business instead of just fooling around with a practice. Sure having a practice is easier and simpler...but how do you help all those people get the care and treatment they need when you have a practice? Can you imagine a hospital with just one doctor working 24/7? No or No? Of course not, when you take your standards of excellence and then recruit, train and support more doctors and more locations, you can make a difference in the world we live. Honestly, if all 65,000,000 people who are currently suffering were under chiropractic care can you imagine what a change this would make in terms of human happiness, less anger, less stress, less spousal or child abuse? There are people who are suffering right now...as you read this, who are not your patients because they don't know your brand of chiropractic. The Newsweek cover story will drive some people to a local chiropractor. The BIG question is will the story drive them to your office? In order to totally dominate your marketplace, you need about 60 to 80% of the people with back pain in your marketplace to seek out your brand of chiropractic first. In other words, you are the brand of choice if 60% or more of the patients under care are coming to your brand of chiropractic. So, do the math....Population times 22% = Total Marketplace. T.M. times 60% = Total Marketplace Domination Playwork: Do a brand awareness survey in your marketplace. At your next weekly T.E.A.M. Meeting, instruct each of your Players and you too!, to go out over the next 3-days and ask 10 people if they can recommend a chiropractor in the area? Get 10 responses...you may need to ask more than 10 people to get 10 qualified responses. Next, collect the surveys and then TALLY it up! Who was the most mentioned doctor [brand] mentioned? Who was second and third? Where were you? If not NUMBER ONE, you have work to do! Why do you need to be number one? Simple. Do you and your T.E.A.M. believe that your patients receive the best care in your marketplace? Yes or Yes? If yes, then why would you want people to get sub-par care, especially if they are trying chiropractic for the first time? If no, then maybe you need to refer your patients to the BEST! Why would you want anyone to get sub-par care? Your responsibility as a chiropractic entrepreneur is to communicate, communicate and communicate the value of chiropractic and introduce your brand of chiropractic to those who need treatment and exceptional care on each and every visit. While the Newsweek cover story is not ANTI-chiropractic, as you can imagine, it is not the solution of choice! So, how are the people in your marketplace getting the rest of the story? Chiropractic is widely accepted...more than any other time in its history, but, there is still more work to do. It is up to you. Not the association or other groups, but you. If not you, then you can bet someone in your marketplace will figure it out and become the brand of choice leaving you with their dust. You may be a very successful practitioner...treating 200 even 250 office visits per week, but, how about 500, 750 or 1,000 per week, per site? Would that not be better for all those suffering patients waiting to discover chiropractic? It is not EZ or simpler to build a business empire, but neither was it EZ or simple to become a chiropractor. If you are not growing by 15% compounded annually, then you are stagnant. You are cheating yourself, your T.E.A.M., your family and more importantly your patients and potential patients. Stop stealing from yourself! Give more! Give and it will be pressed down and multiplied. Let your passion run amok! Focus on the higher-purpose! Do things BIGGER, BOLDER and BETTER. Let me know how I can help. Lawton W. Howell, Sr. ceo@wellnessone.net Toll Free Call: 877 WELNES1 By the way...there are still about 4 days left to order the CEO Ultimate 100 Patient Marketing System and receive the three bonus reports. This marketing system will extend your reach and can add 500 or more New Patients to your business within the next 12 months! For details and to order online... just click the link below: The Ultimate 100 Patient Marketing System: Click Here http://r.vresp.com/?CEObriefeLetter/a923b888d4/183464/27aa91 6ca0 **************************************************** *********************** When did you get the call? **************************************************** *********************** Ministers will often remark about getting the "call" when they explain how they got into the ministry, but can you think of a better word for the passion you have for chiropractic? I can't think of a better word to use when you explain how you became a chiropractic entrepreneur. If you have even a drop of entrepreneurial blood coursing through your veins, you have likely felt the "call.? It's as if something deep inside is calling us to action. A nagging need to answer a question that was first a curiosity, but now has matured into nothing short of "a call." It's that moment when you felt the need to build a business and not just grow a practice. Robert Frost, wrote a famous poem called The Road Not Taken. I'm sure you've heard of it, and perhaps have even memorized at least one key passage. Frost and other poets are nothing if not entrepreneurs. They take risks with words. It's not only what they do; it's who they are. But this poem is not just about taking risks with words; it's about taking risks in life. It's about the kinds of things chiropractic entrepreneurs do everyday. In case you haven't read Mr. Frost's poem lately, here it is in its entirety, followed by my final thoughts. The Road Not Taken Two roads diverged in a yellow wood, And sorry I could not travel both And be one traveler, long I stood And looked down one as far as I could To where it bent in the undergrowth; Then took the other, as just as fair, And having perhaps the better claim, Because it was grassy and wanted wear; Though as for that the passing there Had worn them really about the same, And both that morning equally lay In leaves no step had trodden black. Oh, I kept the first for another day! Yet knowing how way leads on to way, I doubted if I should ever come back. I shall be telling this with a sigh Somewhere ages and ages hence: Two roads diverged in a wood, and I - I took the one less traveled by, And that has made all the difference. Recently, as I re-read this wonderful work, I thought about you, and all the things you do to make a difference in this world. And it all began when you found yourself hearing the call, and needing to choose between two paths: the well-worn, familiar, and seemingly secure path, and the riskier one, obviously less traveled. I'm glad you chose "the one less traveled by." The world needs all the difference you have made enabling people to enjoy a healthier and more active lifestyle. Is it time to take another road that is less traveled... the road for building a business and not just growing a practice... replicating an duplicating what you do for thousands and thousands of people, not just limited to what you do currently? Where would we be if B.J. Palmer did not take the road least traveled and paved the way for you? There are 65,000,000 people who need chiropractic care... can you serve them personally? Of course not, but you can maintain the standards of excellence and extend your reach to many more who have not experienced chiropractic. Is this a "calling." I believe it is. It is a calling with a higher-purpose. I hope you will join the WellnessOne crusade or start one of your own. There are millions and millions of people who need chiropractic. We must work together to let them know what's possible... enhanced health and a more active lifestyle! Lawton W. Howell, Sr. ceo@wellnessone.net Call Toll Free: 877 WELNES1 By the way...poetry can enhance your life...why not click the link below and get this awesome collection of poetry by Frost? When you order online you save 32% and get the book conveniently delivered to your office! And, of course it includes: The Road Not Taken! I highly recommend adding this to your library, but reading it first before you put it on the bookshelf. It will make a difference in your life... ...and if you are not into poetry, force yourself. When you step outside your comfort zone, you grow and expand your mind. Frost Collection: Click Here http://r.vresp.com/?CEObriefeLetter/4a0c29f64c/183464/27aa91 6ca0 **************************************************** *********************** Are you training for failure? **************************************************** *********************** A good friend, Michael Wickett, often speaks about success leaving clues... ...when you study success you will find the clues that lead to the success. Well, failure leaves clues too! But, while we pursue the "stuff" for success, when was the last time you trained for failure? Never or Never? It is human nature to focus on success and most of us admire and honor those who are successful. Since success leaves clues, here are the four clues for creating success: * Relationships: you are not in the chiropractic bushiness you are in the relationship building business. Your relationships will determine whether you can build a business or just grow a practice. * Equipping: You cannot build a business alone, you must have a T.E.A.M., the better you are at attracting and retaining talent on your T.E.A.M., the more you will achieve success. * Attitude: Your attitude will have more to do about your level of success than your intelligence, aptitude or skills. * Leadership: you cannot manage people any more, you must lead them. If you want to increase your success, you must enhance your leadership skills. In his book, Failing Forward, John Maxwell, begins with the question: What's the main difference between people who achieve and people who are average? The answer may surprise you: The difference between average people and achieving people is their perception of and response to failure. WOW! But, what training have we received for dealing with failure? Mostly none. In fact, we often will discount, ignore or deny our failures so we can think more positive. How we react to failures can have a tremendous impact on how we succeed in life and in business. Some common examples: Blaming others or taking responsibility Repeating the same mistakes or learning from each mistake Expecting never to fail again or Knowing that failure is part of the process Accepting tradition blindly or Challenging outdated assumptions Being limited by past mistakes or Taking new risks Thinking I am a failure or Believing something didn't work Quitting or Persevering If you have had a setback recently, how did you respond? Did you fail forward? Remember in life and in business failure is unavoidable! Success leaves clues. Failure leaves clues. Uncover the clues and you can have REAL SUCCESS! By the way...you can train for failure if you read John G. Maxwell's Failing Forward. Click the link below and order online. This is a must read for you and your T.E.A.M. And, when you order online, you save 30%, plus your book is delivered right to your office! Now that a success clue... save time and money when you order online with complete safety and confidence! Failure Training: Click Here! http://r.vresp.com/?CEObriefeLetter/ea3ae9512c/183464/27aa91 6ca0 **************************************************** *********************** Understanding Motives Is Central to Successful Leadership **************************************************** *********************** People who are emotionally engaged in their work perform at higher levels than those who aren't. When we bring emotional energy to our work, we increase commitment, creativity, productivity, and cooperation. Our emotions generate strength and energy. Leaders who have an accurate understanding of motives are more frequently successful than those who do not. But pinpointing peoples' motivational needs and inspiring them can be like panning for gold in a river: What you're looking for is usually below the waterline. In fact, most people are not aware completely of what their motives are. Regardless of culture, gender, or ethnicity, people are driven by three motives: achievement, affiliation, and influence. 1. Achievement. People driven by this motive like to test themselves against their environment and attain standards of excellence. They thrive on outperforming the norm. They find ways to perform more efficiently, to invent new ways of doing things, or to create "breakthrough" products. 2. Affiliation. Those who are driven by this motive are most concerned about the quality of their relationships. They enter into relationships for the sake of the relationship -- not for gain or influence. They are not as concerned with the quantity of relationships but with how harmonious and reliable their relationships are. They are likely to be upset when there are disruptions to relationships. 3. Influence. People motivated by influence are concerned about their impact on other people -- convincing someone of their point of view or empowering others around them. They thrive on making a difference and finding ways to connect with and influence powerful people. Healthy adults in all cultures possess all three motivations to one degree or another. However, one is usually dominant for you, and it is critical to know which one this is. Knowing what is driving you can help you grow as a chiropractic entrepreneur and leader. Failing to know can be costly. An achievement-oriented leader may fail to understand that his T.E.A.M. does not share his own ambitions -- they may be more driven by T.E.A.M.worx, for example. In your effort to create a environment of results-oriented individuals, you may alienate many of the solid contributors in your organization who value good relations with their peers more than awards and recognition. Leaders need to know what their own motivational drivers are. If one continues to communicate, blind to the underlying motive, it can only alienate others. How can we get a better grip on our own motives? First, honestly ask yourself: "When was I recently energized and why? How much of my frustration with my colleague is due to the fact that we have different motivational needs?" Look closely at events in your life that trigger strong emotional reaction to understand what drives your behavior. Also, a mentor or spouse can give you some insight into your motives. To take the next step, you need to identify what motivates others and create emotionally engaging conditions for them. Imagine that a member of your team named "John" is not performing well but you like him as a friend. You find reasons to explain away John's under-performance -- he has contributed a lot in the past, he is having difficulty with his teenager, and he has never "fit in" with the T.E.A.M.. But you can't give him the feedback he needs to do a better job. Meanwhile, two other Players of your T.E.A.M. inform you that they are fed up with working in a organization where lax work standards are accepted and they are requesting changes or resign. In this example, you put so much emphasis on maintaining good relations with John -- falling back on your affiliation motive -- that you failed to create an environment where achievement-oriented workers can feel motivated. People with achievement motives are engaged by a clear standard of excellence; clearly delineated roles and responsibilities; and concrete, timely feedback from a credible source. Those with affiliation motives are engaged when they can accomplish things with people they know and trust. And the influence motive is activated when people are allowed to have an impact, impress those in power, or beat competitors. Uncover your own motives and understand the impact they have on your behavior. Uncover the motives of your colleagues and staff, and create an environment that is emotionally compelling for them. And help them to channel that energy. Rozlynne Rush, D.C. rush@wellnessone.net Toll Free Call: 877 WELNES1 By the way...one tool used by the national WellnessOne alliance is DISC Profiling. For more information on the CEO DISC Profiling System, click the link below and order the ebook, Understanding Style: The CEO DISC Profile System. This ebook can be downloaded immediately! Understanding Sytle: The CEO DISC Profile System: Click Here http://r.vresp.com/?CEObriefeLetter/6480d43907/183464/27aa9 16ca0 **************************************************** *********************** **************************************************** *********************** Do you study or even read the direct mail you get at home or at the office. Well, you should. You will find some really great ideas that you could apply to your business. Recently I Got a very clever direct-mail piece. The outside envelope was handwritten, in a feminine hand, and bore a first-class stamp. Inside was nothing but a pink message slip from a "Linda," saying "Good News!" and providing her number. It turned out to be a lead-generating program for a mortgage business. It's a fresh adaptation of two relatively old but proven techniques, the envelope (the package) and the "important message" buck slip. It could be effective in all sorts of marketing applications. Jon Poulson poulson@wellnessone.net Toll Free Call: 877 WELNES1 By the way...if you haven't read the ebook by the ultimate marketing guru in the chiropractic profession, Lawton W. Howell, "Total Marketplace Domination for Chiropractic Entrepreneurs," you should get it today! Just click the link below and you can download it immediately. On the other hand if you have more than you can handle and have no interest in helping more of those 65,000,000 people who are suffering with back pain, then skip the link...more good stuff in this issue of the CEObrief! Will you click the link or will you just continue reading? Get Your Total Marketplace Dommination eBook Here! http://r.vresp.com/?CEObriefeLetter/b3734588ee/183464/27aa91 6ca0 **************************************************** *********************** Business Ethics: How to Be "Good" Without Being a Jerk About It **************************************************** *********************** Unethical work behavior has lessened, according to a survey done this year (presumably before the Enron and other scandals) by the Ethics Resource Center. "Only 22% of participating employees reported observing unethical conduct on the job, down from 31% in 1994," the organization said. Only one out of 10 said they felt pressure to compromise their ethical standards. That's way down from the 29% that was given in 1994. This sort of report scares me. Who are these people who are monitoring "ethical behavior" at work? And what sort of Big Brother world are they hoping for? I don't like the idea that some anonymous "resource center" that knows nothing about my company's business or its business practices would snoop around asking questions. As if asking questions about "unethical conduct" would provide any sort of useful information. What do these people mean by "unethical behavior"? Are they talking about taking the last cup of coffee from the coffee urn without making a new batch? Or about taking advantage of interns and falsifying financial reports? The organization says that the best way for a boss to help employees "withstand the pressure" is to establish an ethics code, train employees about ethics, and then communicate with them on a one-on-one basis. This, too, bothers me. What do they mean by "an ethics code"? My definition of "ethics" is a standard of conduct, based on one's core values, that guides decisions and actions. So, what should I do? Print a version of the Ten Commandments or the Code of Hammurabi and post it on the bathroom doors? Spend 30 minutes each morning teaching new employees how to tell the truth? But that's not what I dislike most about this report. What really bugs me is that there is a sort of "let's-go-after-the-bad-people" aspect to the questionnaires and the advice. Employees are asked about the unethical conduct they have observed. What about the wrongdoings they have committed? The report advises business leaders on how to teach and train their employees in ethical practices. But what about all the sordid things the bosses themselves are doing? You don't need to spend your valuable time spying on fellow workers, judging their ethics, training them, teaching them, or even correcting them. What you need to do is simply: * Be good yourself. * Be compassionate to others. If you follow those two commandments, you will be doing pretty much all that you can -- and I'm not promoting the Big Brother, better-than- thou sort of management approach that organizations with scary, Orwellian names like the Ethics Resource Center promote. Every ethical challenge at work can be resolved quickly and easily by being good and honest. If, for example, a colleague asks you to approve a phony document, you should, of course, refuse. You should demur not because you are trying to improve HIS ethics but because you are concerned about yours. What about when you observe behavior that has nothing to do with your own? Here is where the rule of compassion applies. Let's take the guy in the corner office that parks his Mercedes in the handicapped-parking zone. Do you turn him in? Do you tell him off? The answer depends on your motivation, not his behavior. If you are genuinely, honestly concerned that he might be blocking access to the handicapped, go ahead and do something. But if your motivation comes from the fact that you think he's a selfish jerk, you shouldn't do anything. Just shut up and mind your own business. The same rule would apply to bigger, tougher issues -- such as using the incorrect code to get a higher reimbursement for a service that was not delivered. Again, if you are fired up because you are worried about your patients and the insurance providers, do something, even if it means you might get fired for it. But if you want to blow the whistle simply because you don't like your boss or you think capitalism is evil, you are being a vindictive jerk yourself. Be good and compassionate. That's all you need to do. Lawton W. Howell, Sr. ceo@wellnessone.net Toll Free Call: 877 WELNES1 By the way...would you like to know how to get everything you want...and more without being unethical? Click the link below and order the CEO DISC Profile Report for yourself and take a closer look at the CEO of the business... YOU! The CEO DISC Profile Report is a comprehensive 22- page evaluation of your behavioral style and how to use your style to be a better leader! Just fourteen bucks... or order for your entire T.E.A.M. for as little as ten bucks each! Get Your CEO DISC Profile Report Online! Click Here http://r.vresp.com/?CEObriefeLetter/d203fd82bd/183464/27aa91 6ca0 **************************************************** *********************** Beyond Risk and Reward: How to Assess the Value of a New Project **************************************************** *********************** Business-ethics guru Lynn Sharp Paine advises business leaders to consider four factors ("four P's") -- apart from risk and reward -- when assessing the value of a new project: 1. Purpose. Why are you doing the project? For internal reasons only? Or for the benefit of the larger public? 2. People. Who, aside from you and your Patients, will be affected by the project? 3. Principles. The project is legal, but is it also ethical? 4. Power. Does your business have the power to complete the project and complete it ethically -- or might it get aborted or done poorly because of forces beyond your control? I don't see any harm in asking these questions, so long as you recognize that your company's primary job is to provide value to your Patients. Businesses that get involved in projects and products that have no intrinsic economic raison d'etre are foolish and vain. They weaken themselves in pursuit of the silly notion that some other kind of work is better than the kind of work they already do. There is nothing more ethical in human relations than a fair and honest business transaction. It is done freely. It provides employment. It conveys value. Fair and honest gets us back to the two considerations (goodness and compassion) and the three questions that we considered above. If you pay attention to them -- when you are starting new projects, as well as at other times -- Ms. Paine's "four P's" will be redundant. By the way...for some really cool business business resources...click the link below and see what's new! Business Building Resources: Click Here http://r.vresp.com/?CEObriefeLetter/64ec12e9c7/183464/27aa91 6ca0 **************************************************** *********************** It's Good to Know: About the Code of Hammurabi **************************************************** *********************** During his 43-year reign (ca. 1792-1750 B.C.) as the ruler of Babylon, King Hammurabi united all of Mesopotamia. He is best known for his code of 282 laws, which dealt with questions like these: What should be done to the carpenter who builds a house that falls and kills the owner? Answer: The builder shall be put to death. What should be done about a wife who ignores her duties and belittles her husband? Answer: She shall be thrown into the water. What should be done if a son is adopted and then the birth parents want him back? Answer: If a man takes into his own home a young boy as a son and rears him, one may not bring claim for that adopted son. What happens if a man is unable to pay his debts? Answer: He shall sell his wife, son, or daughter or bind them over to service. For three years, they shall work in the houses of their purchaser or master; in the fourth year, they shall be given their freedom. What should happen to a boy who slaps his father? Answer: He shall have his hand cut off. How is the truth determined when one man brings an accusation against another? Answer: The accused shall leap into the river. If he sinks, his accuser shall take possession of his house. But if the river proves that the accused is not guilty, and he escapes unhurt, then he who had brought the accusation shall be put to death, while he who leaped into the river shall take possession of the house that had belonged to his accuser. **************************************************** *********************** How Specialized Rehab in Three Niche Markets can Explode Your Practice and Help Your Low Back Pain and Scoliosis Patients as well as Enhance Athletic Performance! **************************************************** *********************** The addition of physical therapy and rehabilitation to your chiropractic practice brings patient care to the next level. In addition to adjusting your patients, you can now offer a program of specific rehabilitation and active exercises to strengthen their spine and restore normal function. If you¼re like most rehab centers, you specialize in neck and back conditions and maybe do some sports medicine as well. As a whole however, our profession is ignoring three huge niche markets that could literally make you a hero in your community. Two of these markets will have parents in tears ‚ thanking you for helping their child and the third may get your hot low back patients feeling better faster than you could ever expect before! Let¼s discuss each one in detail ‚ first, chiropractors are best known for treating back pain ‚ but when someone comes in with a hot disc and wants immediate relief, what do you do? I know in my practice, I was always disappointed that, in many instances, I couldn¼t offer the patient the relief they wanted as quickly as they wanted it. That all changed nearly five years ago when I was introduced to specialized rehab equipment developed by Pnuemex. As the name implies, Pneumex uses pneumatic cylinders in its rehabilitation equipment to apply specific resistance to the back and/or neck at very isolated points (determined by their system of evaluation) to correct structural imbalances in the spine. These exercises are done after an „unweighted¾ warm-up. The effect of the unweighting is similar to the patient being buoyant ‚ without water! The exercises are performed in an „unweighted¾ state in which the muscles treated are much more receptive to retraining. The research and development of this equipment is ongoing. About 8 years ago, it was discovered that there was an application for this equipment that could have a positive effect on correcting and stabilizing scoliosis as well. Personally, I was always frustrated at how little chiropractic adjustments were able to produce any lasting structural change in a teenage patient with scoliosis. Over the years, I had several parents who brought their teens in for treatment with high hopes, only to treat them and find that most received symptomatic relief, but no measurable change to their spinal curves ‚ some curves even increased and the teens eventually resorted to surgery. The results I have seen utilizing this program in the last three years in treating scoliosis have been nothing short of miraculous! When you see a 13-year-old boy¼s thoracic curve go from 30 degrees down to 8 degrees ‚ it¼s just amazingä..and this change in curve was documented by his orthopedic surgeon who took before and after x-rays. Needless to say ‚ the orthopedist was speechless and the patient¼s mother was beside herself! I¼ve also had many adult scoliosis sufferers in this program and although their curves are more difficult to correct, their back pain is greatly diminished and much of the spinal rotation is reduced as well. They have also been very satisfied with their results. The third niche market that we can have a huge impact on is athletic performance. High school, collegiate, and professional athletes alike are all looking for an edge. Something that will boost their performance and give them a leg up on their competition (and we¼re talking legally here ‚ not steroids, drugs or performance enhancing supplements!) This same equipment that addresses back and scoliosis sufferers offers athletes at all levels a program that will improve their core strength and balance as well a increase their speed, agility and quickness. This past September, I attended a re-certification seminar on this equipment and one evening, we went to the local High School football game. Most of the starters had been through this training program at least once ‚ some had taken it several times. The team competed for a state title in 2003 and simply dominated their competition! In the championship game, they outperformed their opponent in total yards - 500 to 225. Their starting running back was named Athlete of the Year in the state of Idaho! Several professional teams including the Seattle Supersonics, Seattle Seahawks and Texas Rangers, incorporate this equipment and the protocols into their athletic training regimen. The company is presently developing another program in the area of fitness for the general population (similar to Curves)‚ the preliminary data on this program is very exciting! Having this equipment in my practice has allowed me to tap into markets that I would have never dreamed of before. The company is presently considering, in the very near future, grant providers exclusive territories. This gives their providers a lock on the market in their area and eliminates competition. These territories will be reserved on a first-come first-served basis. If you would like to learn more about these cutting edge programs, please contact me. I will send you an information packet as well as a CD demonstrating this proprietary equipment. Being introduced to this program has made a world of difference in my practice... I know it can in yours too! John Cintineo, D.C. drjohn@academy-health.com www.accidentwellness.com Toll Free Call: 888 751.1440 Please leave your name, address, e-mail, telephone and fax numbers. An InfoPak will be sent to you immediately. Dr. John Cintineo, a 1986 graduate of Palmer College of Chiropractic, has been practicing in Fair Lawn, NJ since 1987 and is presently the co-director of Academy Total Health Center, LLC., a multi- specialty physical medicine and rehabilitation practice. He was a Charter Member of CEO. By the way...to build referrals for your rehab services or any services that you offer, exploit word-of-mouth marketing to build your business and not just grow your practice. Click the link below to order the CEO Word-of-Mouth Marketing System that should be a foundational component of your marketing plan. Click and download immediately! Word-of-Mouth Marketing System: Click Here http://r.vresp.com/?CEObriefeLetter/8acede0037/183464/27aa91 6ca0 Thank you for reading CEObrief eLetter. Each issue of the CEObrief provides you with cutting-edge strategies and tactics for building a business, not just growing a practice. Why not share the CEObrief with a colleague who you would like to help? Just click the link below! Your CEObrief Business Building Gurus ceo@wellnessone.net Toll Free Call: 877 WELNES1 How can we help you build your business and not just grow a practice? Click below to Forward this message to a Friend: http://oi.vresp.com/f2af/v4/send_to_friend.html?ch=20d2b6e1c3 &ldh=27aa916ca0 This message was sent by Lawton Howell using VerticalResponse's iBuilder (R) Lawton W. Howell, Sr. Founder, Chairman and Chief Executive Officer WellnessOne Corporation 3960 Howard Hughes Parkway, 5th Floor Las Vegas, NV 89109-5988 Toll Free Voice & Fax: 877 WELNES1 ceo@wellnessone.net www.chiroelite.com www.wellnessone.net www.ceotrax.net www.ceopracticetrax.com www.milliondollarpractices.com www.chiromarketing.net