Q:

Dear Dr. M,

What are your thoughts on going door to door when starting up a new practice and what 
would you say to make best impression

A:

Thanks for your e-mail. Personal contact is the best way of getting new patients. Whether it 
is via workshops .. a screening or door to door surveys there is no better way. You will 
have to break free of your comfort zones and  but whether it is meeting attorneys on 
Monday .. Healthcare providers on Wednesday and shaking hands with Mom and Pop 
shops on Friday and handing out cards the other days .. this is the best way to meet 
immediate and indirect new patients. Dr. Fernandez has a new doctor client program and 
the commitment he demands from his clients is meeting ..almost door to door .. over 3000 
people. Those who have done it correctly have all succeeded. 

As far as what to say .. you should decide what buttons will work in your community .. 
stress .. posture .. wellness .. rehabilitation etc. Have some dates ready for office and in 
their office workshops on Health and Wellness and/or Ergonomics. Knock on the door or 
meet them in a parking lot and shake their hand and introduce yourself as the chiropractor 
just around the corner. You would like to introduce yourself and ask if they have ever used 
the services of a DC. Tell them about your office or office to be and that you set aside times 
for community educational classes and the topics you plan to provide. If the conversation is 
going well try to get their address for your mailing list and their e-mail address as well. If 
really going well .. where they work and if they think an ergonomic class would be 
helpful. Give them your card and offer them an opportunity to visit your office for a 
complimentary consultation or whatever you wish to offer. Then move on to the next one. 

Fernandez has a simple survey .. if interested to attend the next seminar in Atlanta as my 
guest for free .. August 9 and 10 .. topic being How to Keep your Patients .. call them at 
1-800-882-4476. If interested in the new client program ask for Susie.