Q:

Hi Dr. Joel,

I have the opportunity to go meet the mall director on Tuesday, also 
Wallmart mgr, k-mart mgr. My question is, should I have written 
material for them? Also, what is my pitch? What is in it for them? 
Hopefully I can avoid $$$$ . Thanks in advance. If the guy is tough I 
want to know what to say...


A:

Thanks for the e-mail. When you approach a retail facility there are 
two avenues to travel on .. what will benefit their customers and 
their employees. Lets take a WalMart .. 

First .. there is the customer base. Walk into the WalMart and ask for 
the manager. 

"Hello, my name is Dr. Mike and I am a Chiropractor just around the 
corner. I was wondering if you have ever had a chiropractor providing 
your members (the name they call their customers) postural and 
stress screenings in your store. There are many chiropractors 
offering these services within WalMart and Sams throughout the 
country." 

If they say no or seem to be interested .. go on:

"If possible .. I would appreciate the opportunity to provide this 
Community Service. I can work with the American Red Cross and 
provide blood pressure readings (if you like to do this just call the 
Red Cross and ask if they can send you a community log) All I need is 
a table and a few chairs .. usually set up in an area with some extra 
room. People who wish an evaluation will be provided a quick check 
up and given conservative advice .. I can be available on Saturdays"

The next step for a Walmart retail facility is the ergonomic 
programs:

"Also .. you may wish to implement some ergonomic programs. I know 
you have regular associate (the term they call employees) meetings 
and it would be a great idea if I can spend a few minutes with them 
going over Safety and Wellness concepts. I can do this during these 
meetings or at the shift changes in the break room."

Use this and play with it .. 

Have a Great Day

Dr. M

PS.. check my webpage under Cyberconsulting .. scroll around there 
may be other answers there