Q:

Dear Dr. Margolies,

I'm planning to open my practice by next year, Is the name important to the practice? What 
is more important to draw people attention? The word"Chiropractic" or "Your Name" ?
The most simple name I have for my practice name is Phan Chiropractic, but there are tons 
of that practice name in my area? Scott Chiropractic, Lewis Chiropractic, 
A...B....C...Chiropractic.  
I want to tell the world that I take care of the spine, and I provide chiropractic care and I 
come up with some thing like this SPINAL CARE CLINIC, or SPINAL CARE 
CHIROPRACTIC or CHIROPRACTIC AND SPINAL CARE does it sound like a 
chiropractic practice to you? Can you help me with some thought about the name of the 
practice?

A:

Thanks for the e-mail. What's it a name .. it is a statement. If it is important to have your 
name in the title than put it there .. Phan Chiropractic sounds like some special type of 
chiropractic as your last name is unique .. not like Smith Chiropractic Center. My practice 
is called the Family Chiropractic Center .. short and sweet. I think the name chiropractic 
should be in there unless you intend on having a diversified clinic with many disciplines.

So for the best answer .. I don't know. Play around with it but remember it's not about the 
name .. it's about what happens inside

Have a Great Day

Dr. M