Posture Pro excells at patient reactivation. Here's how it works. Pull a lateral cervical x-ray of an inactive patient and place it on a viewbox. Take a picture with a digital camera and bring it into Posture Pro. Perform a lateral cervical exam with the software and Posture Pro will calculate the amount of Forward Head Travel, the additional stress placed on the cervical spine, and additional stress placed in the middle thoracic area. It will also print a picture and text report. Now take the Posture Pro report and mail it to the patient along with a cover letter that might go something like this. "Dear Mrs. Smith: It's been a while since your last chiropactic examination. I hope all is well. Enclosed is a copy of your lateral x-ray that was taken during your last visit to the office. Through the use of new computer aided analysis software we are able to analyze your posture through this x-ray. As you can see in the enclosed report, your head shows a forward travel of 12 degrees. Normal is zero degrees of travel. The report also estimates that 80% above normal forces are being applied to your neck, and about 63% additional stress to your mid-back. The importance of me sending you this report is to let you know that left untreated, this forward head travel usually continues to get worse, due to the constant pull of Gravity and daily stresses from your work or play. This can lead to additional stresses to the spine, and can advance degenerative joint changes in the spine. The good news is this: We can identify the extent of the problem, and in many cases stop and reverse the process. Call the office today for your free consultation to learn more about how we can work as a team to get these additional stresses off your back." It's that easy. So, if you want a constant flow of new patients, better referrals from educated patients, fewer drop-outs AND reactivation tools, purchase Posture Pro before the end of the year. It's the best investment you can make.