From: Dr. Margolies .. 7-8-99 http://www.mindspring.com/~chirosmart Note: I will be providing a five hour summary of my Chiropractic Marketing and Public Relations Book this Saturday (July 10, from 1-6) for the Georgia Council of Chiropractic at Life University annex C room 125. If you or any member of your staff wish to attend it is $75 to the GCC and possibly free if you are a GCC member. I recommend those who need an extra dose of marketing skill attend. Also .. I appreciate the many DC¼s who have requested ($50) vouchers for the Karl Parker Sharing Seminar this August in Philadelphia. I obtained more and if interested just e-mail your address to me and how many you need and they will be on their way .. I¼ll be teaching there .. the topic Starting a New Practice and creating a Marketing Farm. The information is pertinent to every DC or staff member responsible for practice growth) Postings this week: CA program at Life .. DC needs info on a Transworld X-ray machine .. BJ Palmer early edition technic books for sale .. DC needed for volunteer work in Bolivia .. CA teleconference training program .. DC looking for a CA in Marietta, Ga .. DC has X-ray machine for sale ..sjnanadc@hotmail.com .. ICA statement concerning the Koren -vs - FTC issue E-mail message .. Personal Touch I began a new class this past Tuesday .. breaking in some raw recruits. Many have a few weeks prior to graduating while others have only months. Anxiety begins the closer you are to holding that short timer¼s stick .. fear of the unknown .. where is the money going to come from .. should I associate or go on my own .. do I have what it takes to run my own business .. what if I fail? These are the dominant questions settling in the best of them. The lucky ones will be taking my class .. others choosing or not knowing won¼t. Now the game is to have them listen .. as many of you reading this have done in the past. Remember .. placing a seminar book under your telephone won¼t make it ring .. you must follow through and do something. Let¼s all hope they listen and share as we spend these precious few weeks together. During my first introductory lecture .. that lasted three hours .. I reviewed the many topics we¼ll cover this new quarter. We discussed practice management and public relations with an emphasis on service .. that personal touch. How fitting that service be fitted with the word touch .. how fitting that chiropractic is all about touch. I asked what initially separated Walmart as a retail store from the others .. the answer was service .. service that began with a personal touch in the form of a greeter .. „Hi .. welcome to WalMart.¾ This didn¼t take years of a college education .. technical skills .. staff meetings .. mastermind conferences .. no .. just ask a mature adult to provide this extra service .. this special and simple personal touch and literally welcome each new customer. Let us not lose the simplicity of this in our office .. what personal touch can you and your staff provide daily. I remember Dr. Larry Markson mention how he would hand write thank you and personal comment cards to patients while watching television. I¼m sure you provide some extra touches .. a T-shirt for those that refer .. a hug here and there and more. My good friend .. Dr. Rick Blue a psychologist hand writes a personal comment on every past due statement hoping his patients are doing well and requests they make payment arrangements. If you send a monthly office newsletter .. why not write a message on every dozen with a personal note to the ones you wish to reactivate. Oh .. before I forget .. I hope you are calling each new patient after their first adjustment. Ask how they are doing and provide them with a bit of encouragement and possible instructions .. show you truly care and give them that extra personal touch. Service is the key to success. Care for your patients .. your community. Make this priority number one and as they say .. all else will follow. Have a Great Day Dr. M Postings this week: DC needs info on a Transworld X-ray machine: DC needs the name & phone number of any DC who has a TRANSWORLD V325 x-ray machine. I have lost the Installation & Schematic Diagrams & am unable to install the xray machine until I am able to obtain them. The X-ray Company, which was located in Garden Grove, CA is no longer in business. If any DC out there can help me I would be most greatful & they can call me collect at 905-319-1702 or fax me at 905-331-1934 & of course my e-mail address is remarc@sympatico.ca BJ Palmer early edition technic books for sale: DC has some early edition chiropractic books from his father. There are 15 books copyright dates 1909 through 1934. e.g. "Palmer Technique of Chiropractic" by B.J.Palmer, DC, PhC. Davenport Iowa 1920 (First Edition) e-mail your interest to: HChiro@aol.com DC needed for volunteer work in Bolivia: interested e-mail to: WCC2090@juno.com CA teleconference training program: World Class CAs - Service With Excellence is a teleclass series for the chiropractic paraprofessional who is interested in developing personally and professionally, and for the doctor wanting a staff driven practice. It is 1 hour a week for 4 weeks in an interactive format with teaching and discussion every session. The class includes: Week 1: Increasing Collections Week 2: Breaking Down the Barriers Week 3: Eliminating Stress for the Doctor, Staff and Practice Members Week 4: Stimulating A River of Referrals - from the inside-out Cost: $99 for entire office The classes run the first four Tuesdays of each Month from 2:00 - 3:00 PM Eastern Time. contact: JRSJAS777@aol.com DC looking for a CA in Marietta, Ga. DC is looking for a CA, full time full days Monday, Wednesday, and Friday. Afternoons Tuesday and Thursday, and some Saturday mornings. Profit sharing. Busy, high energy office. Call for interview: 770-427-7387 DC has X-ray machine for sale: DC has a Universal 200MA Xray machine, 1960's model, in good condition. I am looking for a new owner for this machine. If you know of a chiropractor, veterinarian, or other in need of an xray machine, please have him/her contact me at 301-362-9252 or e-mail: Chirocarr@aol.com Practice Opportunity Available in Orlando, Florida Would you like to practice in a beautiful office within a dynamic community? If you would like to build your own practice, while sharing office space, E-mail your interest to: sjnanadc@hotmail.com ICA statement concerning the Koren -vs - FTC issue: July 6th, 1999 ICA Executive Committee Drafts Statement on Koren vs. FTC http://www.chiropractic.org/memberServices/ICANews.htm At their June 9, 1999 meeting, the ICA Executive Committee authorized the release of the following statement: Statement on Koren vs FTC The International Chiropractors Association is deeply disturbed by the recent actions on the part of the Federal Trade Commission to restrict the free communication of a doctor of chiropractic with the public. ICA holds that the actions of the FTC should be opposed and that the chiropractic profession should unite in an effort to support any doctor who is prosecuted for truthfully communicating with the public about the chiropractic profession. ICA encourages all DCs to support Dr. Ted Koren in his case. ICA believes that the profession must watch the actions of the FTC very carefully and develop meaningful efforts to stop their anti-chiropractic orientation. ICA's efforts to fully understand the implications of the recent FTC actions have included high level, face-to-face meetings with FTC officials, a careful study of the statues and regulations from which that agency draws its authority and a meeting between ICA's Board of Directors and James S. Turner, the lead attorney representing Dr. Koren. "This case represents somewhat of a fishing expedition on the part of the FTC." said ICA President Dr. Bob Hoffman. "There is reason to dispute their being involved in matters like doctor- patient communication at all and ICA is committed to an on-going process to help in the fight to keep the FTC out of these kinds of issues." While the exact outcome of the Koren case is yet to be determined, the greater matter of FTC policies and procedures needs to be addressed to keep that agency from extending its on-going activities to doctor-patient communications. This is not a situation that lends itself to immediate Congressional or grass roots pressure at this time. ICA anticipates further meetings with FTC officials, close coordination with Dr. Koren's legal team and participation in efforts to better educate FTC decision-makers about the science and practice of chiropractic. ICA will keep you fully informed of developments in this vitally important matter. (End of ICA statement)