From: Dr. Margolies .. 6-3-11
www.chirosmart.net
www.chirosmart.net/shop

Note: DC is looking for a referral near Spring or The Woodlands, Texas. Please keep 
replying to me: joel3639@aol.com with your office information, including your 
techniques, webpage, etc. I will keep your information within my database. 

Postings this week:

Associate needed in Ghana, Africa .. Recent LUCC graduate seeking an IC position in 
the midtown Atlanta .. Palmer graduate wants to work for you, preferably in southeast, Fl 
or Ga .. For sale digital x-ray unit .. Comprehensive office system manual available for 
free .. DC is looking for a used Tony portable table with a pelvic drop .. For sale Haberer 
Intersegmental traction table .. DC is looking for a reliable billing specialist for billing 
and follow up collections

E-mail message this week .. Patient Retention

Some sage advice to every chiropractor reading this, spend less time and money looking 
for new patients and more time and money retaining those you have. Too often we praise 
our collective efforts when new patients call, whether from design or chance, and sigh as 
they drop out. In general, the retention rate and statistics of referrals from this well is 
pitifully low within our profession and the reasons are quite clear: perception, 
consistency, value and accountability.

First, perception. A wise business manager understands it is difficult to make a first 
impression a second time. A virgin patient, lacking knowledge of what to expect is wide 
open to new ideas, at least we hope, and the concepts and ideas they garner are from you 
and your staff. When was the last time, within a staff meeting or individually, you 
discussed the CA role and the impact they have for the new and established patient and 
community at large? What messages are being established and imprinted in their mind; 
one of a caring office dedicated to patient wellness and the health and wellness of their 
family and friends or are patients just another daily transaction becoming routine with 
little obligation to share the chiropractic story? Doctor, what message does your office 
share?

Second, consistency. If complacency, redundancy and lunacy are consistent within your 
practice parameters, don't expect to reap the rewards of an easy going, go with the flow 
practice. Practice makes perfect and often we continually practice towards perfection of 
poor practice management. Proper procedures are the result of consistent education and 
refinement of practice protocol. Proper procedures enhanced with a dedicated and caring 
staff makes life at work less work and more fun. Consistency reduces burn out and 
increases both staff and patient morale. This in turn increases patient awareness, 
maintenance and referrals.

Third, value. Whether via public screenings or a report of findings, failure to capture the 
hearts and minds of those you touch is from lack of value. Why should they follow your 
advice and come to your office from a Mall screening or your ergonomic workshop or 
agree to a care plan with only limited knowledge of their problem, chiropractic and the 
universal laws of nature. Value is the answer to many prayers of why a practice is on life 
support.  If it is worth something, they will come and pay. Consider this, if you were a 
cardiologist and you have a new patient coming after their second heart attack and your 
office manager told them you only accept patients who understand their condition and 
take responsibility to achieve lasting results. Furthermore, every household member as 
well as those supportive of their recovery and maintenance of health must attend an 
educational program to insure and enhance success. This is said in a firm but 
compassionate tone built on trust that they will comply. The strength in tone comes from 
an assurance that the office purpose and goal is strong and dedicated towards healthy and 
maintained patients. This comes from the head, the doctor. Now, is your chiropractic 
office like this, have you placed the proper value to an adjustment, is your staff dedicated 
to your mission and goals and are they On Purpose?

Fourth, accountability. Wonder why your practice succeeds or fails, well, look in the 
mirror. Wonder why your practice is like a diet, yo-yoing from loss to gain and back 
never finding balance, well, look in the mirror. Doctor, we need accountability. Within a 
small office, the DC and CA are accountable to each other. Within a larger practice, an 
office manager or a dedicated staff member keeps things in order. Usual and customary 
practice parameters are so diverse that there is no usual and customary but one common 
thread remains throughout. If procedures are mundane and your consultations and report 
of findings lack a perceived solution with little consistency of purpose and only a 
slimmer of value, expect what you sew as the reaping will be slim. Someone has to be 
accountable that all procedures are maintained, tweeted and revised and that every 
moving part within the body of the office works as innately as your body. Accountability 
is huge

To sum it up, the successful office runs on the fumes of yesterday's success. There must 
be a team spirit, an obligation to get the message out that health and wellness is far 
superior to sickness and disease and chiropractic is part of the solution. 

Patient retention with abundance of referrals will be the end result

Have a Great Day

Dr. M

Note: want a free office manual for success check the post below: Comprehensive office 
system manual available for free

Postings:
 
Dr. Joel E. Margolies or www.chirosmart.net have no responsibility for anything posted 
or purchased either on the website, message board or within his weekly e-mail.
 
Associate needed in Ghana, Africa:
Reply to: thespinalclinic@yahoo.com or call 011-233-244-837-317
 
Recent LUCC graduate seeking an IC position in the midtown Atlanta:
I am proficient in Activator, Gonstead, CBP, SOT, and Thompson techniques as well as 
Physical Therapy. Reply to: Chirodave@comcast.net 

Palmer graduate wants to work for you, preferably in southeast, Fl or Ga:

Available as an exam or chiropractic assistant position. I am looking to relocate and 
become a team member of a chiropractic clinic that needs a young, energetic individual 
like myself. I feel very confident that my credentials, attitude, and work ethic 
fits the needs of a community that looks for wellness care, education, and 
maintenance of spinal health. I am currently interviewing for chiropractic 
assistant and exam doctor positions. Reply to: hdnasajpour@yahoo.com
or call 321.684.9203

For sale digital x-ray unit:
Reply to: davidblumdc@aol.com

Comprehensive office system manual available for free:

Special promotion for just shipping and fulfillment fee. The manual is over 700 pages, 
delivered in a text file format, so you can modify and customized it to your practice. The 
entire manual is just $14.97 for production, packaging and shipping. You can see the 
promotional offer at: www.chiromarketing.net You can learn more about a newly 
designed eLetter at: www.ceobrief.wellnessone.net

DC is looking for a used Tony portable table with a pelvic drop:
Reply to: john1h@aol.com or call 914-489-3811

For sale Haberer Intersegmental traction table:
Table is in the New York Metro area. Reply to: john1h@aol.com or  call 914-489-3811

DC is looking for a reliable billing specialist for billing and follow up collections:
Reply to: multisportdoctor@yahoo.com