From: William Esteb .. (bill@patientmedia.com) Monday Morning Motivation from Patient Media, Inc. Want more ideal patients? Identify the characteristics of the patients you especially enjoy serving. Make sure your staff can recognize an ideal patient when they see one! Then pay special attention and nurture them. They most likely have friends who share their values and interests. Start by thanking them for being a valued patient. Maybe with a letter like this: Dear Patient, Our office team recently spent some time identifying the patients we most enjoy serving in our practice. Everyone mentioned you. It occurred to us that the people we most enjoy are people who share our values and have an optimistic outlook on life. That's why we know that people you like would be people we would like, too. Our goal is to fill our practice with wonderful patients like you! We hope that whenever you think a friend or family member could benefit from our care, that you'll have the confidence to direct them our way. Thanks again for brightening our days and helping make our practice so satisfying. Sincerely,