From: Dr. Margolies .. 12-24-09
www.chirosmart.net
www.chirosmart.net/shop
http://boards.chirosmart.net

Note: I apologize for the virus free attachment of the time honored Twelve Days Of 
Christmas. I should have sent it to everyone last week so those interested could e-mail me 
with his or her specific names and I could reply back with your personalized copy. But, it 
is never too late. If interested, please, reply to: joel3639@aol.com with your name and 
names of your staff and I will change my copy to your copy and reply back with your pdf 
document.  Sharing is Caring


Posting this week:

Practice for sale in Sacramento Ca .. For sale 2006 ProAdjuster and ProSoft .. For sale 
two Back Specialist flexion-distraction tables .. Skilled x-ray technician needed to service 
older equipment in South Carolina

E-mail message this week: Loss of Trust

One issue that can destroy a relationship is money. For us, it often is the patient owing
you for services with futile billing. What should you do, send them to collections, go to 
small claims court or just write it off and learn a lesson once again, never trust. Your time 
and energy has a price and should be acknowledged, respected and compensated.

It is known within professional circles that an outstanding balance and the means to 
capture it is one reason for nuisance lawsuits. How aggressive you are in retrieving your 
fees will reflect on the personality of those receiving your anger. In turn, thankfully not 
too often, those at the receiving end may lash back with frivolous claims to prevent 
payment. So, word to the wise, protect your interest way before fees accumulate too high. 
Be sure you have easily understood financial policies that patients sign off on, such as 
collection fees if they neglect payment. We have a service, services have fees and to 
receive these services a transfer of funds must be understood. How often does your utility 
company look the other way once you miss a payment?

We are entering a New Year with both personal and professional resolutions. As the 
economy continues to sour, there may be times when a compassionate understanding of a 
patient's plight may be in order but the exception should never become the rule.  Be wary 
of this and on constant alert for a trend of building balances.  One way to destroy your 
practice is to have patients have the upper hand in patient and practice management. 
Once a breach in policy becomes routine and almost the rule, you lose their respect. 
Financial issues are one area that should be clean and understood by patient and office 
alike. Payment agreements must be the exception but followed to the tee. Once this trust 
is destroyed, you lose both a patient and income and forget about referrals, good public 
relations and the rest.  

So, one aspect of practice management to tighten this New Year is financial. Besides 
your goals of profit and accumulation, have a goal to keep the outstanding balance side of 
your ledger at a minimum. Use outside sources such as: www.carecredit.com or other 
venues for patient payments. Dr. Bill Canister who has years of outstanding experience 
and teaches within every Fernandez seminar goes to his local bank and asks if they offer 
healthcare loans where he directs patients wiling to take a loan for your care. This may be 
more difficult in our economic climate, but you never know unless you ask your bank. 
Take the burden away from you and back on the patient.

In a case I am working with today, a patient took the auto insurance check and has 
neglected paying us. Letters and call have been futile. To reduce time and burden, she is 
being sent to a local attorney for collection. Such is life. Reduce the burden for 2010

Lack of trust begins with poor policies. Review yours.

Have a Great day

Dr. M

Practice for sale in Sacramento Ca:

The office is located on a busy "K" Street, ten blocks from the capitol. The office has 
been a chiropractic office for the last 15 years. There is a ton of foot traffic with a busy 
Mexican restaurant right next door. Price includes 1 spinalator table, i activator table, one 
decompression table,  all patient files, waiting room chairs, computer, etc. Doctor 
relocating to southern California. Asking price $25,000. Call or e-mail me now if you are 
interested. 916-444-4446 or midtownchiropracticcare@yahoo.com

For sale 2006 ProAdjuster and ProSoft:

If you've ever thought about adding a ProAdjuster to your office but were hesitant at the 
cost of a new one, or if you already have a ProAdjuster and are looking to add a second at 
a reasonable cost, then today is your day!  Doctor had a baby and has decided to stay 
home.  The company that makes the ProAdjuster provides the keycodes so there are no 
worries about keeping the equipment running.  Willing to sell equipment separate from 
documentation system.  ProSoft is not technique specific and can be used no matter how 
you practice. Willing to entertain all offers for purchase. 
Reply to: duckettchiro@comcast.net

For sale two Back Specialist flexion-distraction tables:
$800 for both. Reply to: DrBatch@aol.com

Skilled x-ray technician needed to service older equipment in South Carolina:
Reply to: geraldboyles@doctor.com or call 803-943-5774