From: Dr. Margolies .. 5-30-02
www.chirosmart.net

Note: I will be speaking at the June 8 and 9th Fernandez Seminar in Atlanta. My four hours 
on Sunday will be dedicated to the CA廣. I will discuss Chiropractic Public Relations and 
Marketing .. Philosophy and Staff Teamwork. This will be a great weekend focused on 
Patient and Community Referrals. Call them at: 1-800-882-4476 .. hope to see you there.

Postings this week:

IC needed in Charlotte, NC .. Coverage doctor needed in busy Maryland office for 2 
weeks  .. Recent Graduate looking for assistant work in So. Fl誒iami-->WPB .. New 
DC is looking for a side posture table .. DC needs info on non descended testicles .. Psoas 
training tape for your patient .. X-ray viewbox and more for sale .. DC needs a PowerPoint 
program concerning a Back Care class .. RehabCare and WellnessCare and Anti-Aging 
Services .. DC needs info on posture awareness .. DC needs some marketing tools .. Soon 
to graduate DC looking for a used NUCCA table .. Atlanta DC廣 I have tickets to Lion 
King .. SAM MKVII for sale

E-mail message this week .. impressions

During the last two weeks I had an opportunity to observe patient care from the other side. 
Fortunately .. I was not the patient but the focus of my attention was as if .. I was. My 
good friend was injured in an auto collision. She was hit from two sides and was taken 
unconscious to a hospital and very lucky to be alive. Besides the gross soft tissue trauma  
.. she broke two places in her hip. Needless to say .. she needed medical attention for crisis 
management with hospitalization until stable. 

Her stay was within a private hospital offering a beautiful open atrium as if we were in a 
five star hotel. Once off the elevator and on the orthopedic floor .. the ambiance didn廠 
change. The halls were colored warmly .. no smell of a hospital and even her private room 
was non threatening. I never liked hospitals and must admit that if I had to go .. I could 
heal well there.

On the other hand .. I had to make copies of a patient廣 x-rays. I knew the radiology facility 
of a local hospital had the proper equipment and attempted three times to have them made. 
The first two attempts were after normal business hours and no one was to be found. The 
third attempt found me sitting with some patients awaiting their x-rays in a cramped 
reception room. The colors were bleak .. the atmosphere was hostile and listening to the 
few patients complaining of insurance and service I realized that when we are too close to 
the forest we often cannot or refuse to see the trees. After forty five minutes .. I questioned 
the whereabouts of my x-rays .. how long it would take and found myself .. as if a patient 
.. looking through their eyes. Doctors .. it was a humbling experience and one we should 
encounter yearly to awaken our service spirit and be thankful for what we have.

I challenge each of you to look through the eyes of your patients .. what do you see? Is 
your office hostile and intimidating or warm and inviting? Listen through the ears of your 
patients. Do you hear complaints and anxiety or praise and hope? Feel through the fingers 
of your patients. Does your equipment need repair and is your touch forced and painful or 
are you specific and gentle. Smell through the nose of your patients. Is your office musty .. 
the magazines moldy .. the chairs dirty .. the bathroom unsanitary?

Take this opportunity to call the office of your DC friends. Are their CA廣 a blessing or a 
curse .. is the welcome warm of harsh .. was their tone upbeat and caring or intimidating 
and uninviting? Call your friends .. let them know if they have  winner or an employee 
needing retraining or the boot. Sharing is Caring. 

Remember .. there is never a second chance for a first impression

Have a Great Day

Dr. M