Q:

Dr. M

What do you think of marketing in a grocery store where I can not do 
a spinal screening but I can pass out information? I also can perform 
blood pressure screenings. What is the best way to go about this that 
gains the most response and what are the precautions of the blood 
pressure test.


A:

If you call your chapter of the American Red Cross and ask if you can 
do community blood pressure screenings they will probably offer you 
material for this. I would keep the records and advise those with 
higher BP than normal to see their family physician along with 
lifestyle changes and your office evaluation. If you note this you 
will be in the clear of liability. I would also walk around the grocery 
store, especially if it is a supermarket and find the aisles where 
certain foods and vitamins are that may assist with improved 
health. If they can provide you with a table. Have some products and 
your office letterhead handout of the aisles and the items you think 
will help to substitute with salt and other goods foods. A stress 
screening with BP and a survey will work as well as a postural 
screening. Try to tag the office visit with a donation to a local 
charity .. see which ones the grocery store uses.