From: Dr. Margolies .. 4-25-08
www.chirosmart.net
www.chirosmart.net/shop

Postings this week:

Office space available in Beautiful downtown Encinitas Ca .. IC position available in 
Charlotte, NC .. For sale Tony's portable table T2000 with pelvic drop .. DC is looking 
for a hand held anterior thoracic adjusting tool

E-mail Message .. The Economy

I've had a number of doctors e-mailing problems with the economy. Patient numbers 
have fallen and some patients are playing Deal or No Deal with bills. With fuel jacked up 
and the price of rice rising to a premium, people are thinking twice about spending 
money and I don't blame them. I also consolidate expenses and think before a purchase 
trying to make wise thoughtful decisions while deciding if I am taking out my credit card 
on emotion or need. In other words, is there a value to the purchase; will it benefit me and 
can I afford it. 

I hope your office is immune to economic whims riding high whether the weather is 
sunshine or cloudy. But, if you feel a trend approaching, the only answer to what can be 
done is to practice with this prominently in mind, is your service valuable, beneficial and 
affordable?

This is the time to have regular staff meetings and discuss the climate of your office prior 
to any storms getting out of control. Staff meetings should include discussions of each 
new patient, their attitude to doctor and staff recommendations, their financial concerns 
and if they seem to have received the educational services giving you the green light for 
proper recommendations and follow through. 

Education allows patients to see value, understand their need for proper care and realizing 
financial policies and options allowing them to heal correctly. Rather than looking over 
your shoulder seeing a swinging door of patients out and not returning in, keep the hinges 
free by providing a superior product with caring and willing staff. Keep patients from 
dropping out by evaluating your office and plugging holes that have been leaking for 
sometime. Feel the flow of new ones with active cost effective marketing programs with 
timely referrals. Create the energy necessary to keep staff and patients involved with the 
wonders of the body and praising results on a regular basis. Keep the community aware 
of your activities with timely e-mail newsletters, media awareness and various 
community events.

Yes, we are in a difficult economic climate, possibly a recession. Doesn't mean you have 
to be dragged down with it. Be in charge, get back to basics, provide a superior office 
experience and the rest will fall comfortably in place

Have a Great Day

Dr. M

Postings:

Office space available in Beautiful downtown Encinitas Ca:

$1000 monthly. Reply to: scastrodc@hotmail.com or call
760-889-3801

IC position available in Charlotte, NC:

Sub-lease position available. Our office expansion has presented a unique opportunity for 
either a newgraduate or an established doctor looking for lower overhead and a 
greatplace to work out-of as an independent contractor.  We have a 2235sqft. fully 
functional state of the art spinal rehab clinic with emphasis on CBP and active rehab just 
north of Charlotte in the booming Lake Norman area. The space provides for a private 
room, on-site x-ray, large open adjusting and therapy/rehab area with all equipment 
available for use, as well as staff and billing if needed.  The doctor would be happy to 
share his knowledge of practice growth and development with the IC as well.  Please 
email a CV and questions to: greendoc@bellsouth.net if you are interested.

For sale Tony's portable table T2000 with pelvic drop:  
 
Barely used in excellent condition with teal colored upholstery. Will sell for $450 
including shipping to anywhere in the continental US. Reply to: sdiskic@hotmail.com or 
call 519-982-1003

DC is looking for a hand held anterior thoracic adjusting tool:
Reply to: Cindipagano@aol.com