From: www.chiroelite.net You build a chiropractic business empire.... with a T.E.A.M. that functions together for the higher purpose. In this issue, we take a look at what often holds Chiropreneurs from achieving the success and wealth they deserve: The Dysfunctional T.E.A.M. Also, in this issue: * Building your business with hope. * Color impacts your patient's experience at your office. Enjoy! And, thank you for subscribing to the CEObrief eLetter...dedicated to building a chiropractic business empire and not just growing a practice. STOP DYSFUNCTION: MANAGE WITH TRUST Are you familiar with the term "dysfunctional family?" The simple definition is, a family whose members don't work and play well with each other. Such relationships typically create emotional, mental, sometimes even physical distress, and/or estrangement. Have you ever heard of a dysfunctional company? If not, perhaps this definition will sound familiar: A dysfunctional company is one whose members don't work and play well with each other. Such relationships typically create emotional, mental, sometimes even physical distress, and/or estrangement. Someone once said, "Friends we choose -- family we're stuck with." But what about business relationships; we certainly get to choose those, don't we? So why are there dysfunctional businesses? The answer is actually quite simple, and it's the common denominator in both businesses and families: human beings. If your family, or company, is dysfunctional, it's because of the behavior of the humans. Humans aren't inherently bad, but we are inherently self-absorbed. And one of the by-products of self-absorption is self-preservation. When self-preservation shields are up, mistrust flourishes, goals go unmet, and failure is likely. When shields are down, productivity, creativity, and organizational well-being are evident. But the latter only happens if it's believed that there is a basis for trust. If your organization is not accomplishing its goals and making progress, look around to see if there is more self-preservation going on than teamwork. Where evidence of individual and departmental self-preservation is found, you will also find lots of dysfunction, but not much trust. The two most powerful trust-building tools are closure and commitment. Closure is implied when a transaction ends with a promise to deliver by a stated time. Closure happens when performance, or a progress report, is actually delivered on time. Commitment, "is a condition of no conditions." When the relationship between two parties is built on trust, there are no hidden agendas. And while commitment might not guarantee results, it does guarantee a progress report, in the alternative. Even though closure and commitment are skills that often must be learned, you'll find willing participants in your T.E.A.M. Players, because human beings desire trust. If your organization doesn't have a culture of trust, it's not the Players' fault. Leadership, trust, and dysfunction all have one key thing in common: they're gravity fed. They all roll downhill. Successful Chiropreneurs must learn trust-building skills, manage with them, and instill them in others. Create and maintain what your T.E.A.M. desires: an organization built on trust. If organizational dysfunction is a poison, trust is its prescription. Lawton W. Howell, Sr. Call me toll free at 877 WELNES1 or 877.935.6371 ceo@wellnessone.net There comes a time in the life of every Chiropreneur when we've done everything we're supposed to: develop a plan, worked the plan, stuck to our budget, focused on the fundamentals, and we're still not absolutely sure we're on the right track toward success. So what keeps us going? Hope. Webster says hope is "to desire with expectation of attainment." Hope is the emotion we feel between the time that we take that courageous entrepreneurial leap and when we know the results of our actions, whether good or not so good. The great 19th century poet, Emily Dickinson, described hope this way, Hope is the thing with feathers - That perches in the soul - And sings the tune without words - And never stops - at all - No matter how much we employ sound business practices, in business there is always room for the element of hope. The challenge is in knowing when to stop the research and start the action, and hope you are right. That point in the process is different for each of us. Only you can know when the work you have done is sufficient to turn your dream over to hope. The song of hope "never stops - at all - ". Listen for it and it will tell you when to expect attainment. Rozlynne Rush, D.C. Call me toll free at 877 WELNES1 or 877.935.6371 rush@wellnessone.net P.S. Before you turn your business over to hope, consider tapping into the WellnessOne National Alliance for a system of business building that isn't like anything you have utilized or thought about in the past. Click this link to discover how you can have the lifestyle you desire....without limits! Choose office colors that make patients comfortable. Make sure your facility visual message matches you and your T.E.A.M.'s verbal one. A drab or dark Reception area subconsciously makes patients feel uncomfortable, cold, and withdrawn. Too many bright colors and busy patterns may make patients feel anxious, restless, and under pressure. Neither setting creates the most receptive mood for your work. Use the following general principles to select appropriate office colors: * Dark colors tend to make rooms feel smaller, while lighter ones give a sense of space and openness. * More than three predominant, contrasting colors on walls tend to make a room feel cluttered. * Striped patterns on walls or floors sometimes create optical illusions that can make people uneasy or restless. Your office is a significant part of your marketing and branding. Colors and decorations are important components of delivering the right message to your patients and visitors. Rich Pittam WellnessOne Architect Call me at 801.274.1944 richpittam@msn.com P.S. Planning on a new office or remodeling an existing one? Then you should get the architectural guide developed for WellnessOne. Click the link below to download immediately! This 25-page report describes the philosophy behind the WellnessOne Ultimate Office and includes actual architectural renderings, model, floor plans and photographs from four sites in four states. The WellnessOne Ultimate Office has been heralded as the most innovative space planning for chiropractic offices and is being emulated in other health care provider offices. If you are planning new office or remodeling your existing space, you can use this report to brainstorm with your architect or contractor to turn ordinary space into extraordinary space. Your office is a powerful marketing weapon when designed for maximum impact and for creating the WOW! experience for your patients on each and every visit. To see the possibilities, order this report now! Thank you for subscribing to the CEObrief! Share the brief with a student or colleague when you click the link below. Or, if you no longer wish to receive the CEObrief eLetter for Chiropreneurs who desire to build a chiropractic business empire and not just grow a practice, just click the link below to automatically be removed from this mailing list.