Shared by Dr. Len Schwartz
chiropower@comcast.net

Dinner for 20!

One of the many things you can do during the holiday season to 
generate dozens of new patients is to host a special dinner for about 
10 of your best patients...AND their friends. It's easy, fun, relaxed, 
and an awesome way to acquire 5 - 10 new patients in one night. 

Here's What To Do: 
Secure a restaurant in your area. Have appetizers like soup or salad 
and three entrees to choose from with fixed prices for everything. 
(You do NOT want an ala cart menu as this will get too expensive). 
Set a date and time for the event. 

Then, start asking your favorite patients to join you for dinner and 
explain to them that you want to have a focus group on how to 
improve things in your office in 2004. Tell them they must bring a 
friend because you also want to know how to improve your new 
patient communication and get feedback on some common objections 
from non-chiropractic patients. 

Here's the best part: 
When your dinner guests ask you their questions, tell you their 
"hang-ups", or communicate their objections about chiropractic, you 
get to answer and solve them right there at the dinner table. In other 
words, they have no reason NOT to become your patients after the 
dinner! 

Makre sure you bring a sign-in-sheet that has names and phone 
numbers so you can follow up with everyone after the dinner. 

Send thank-you's to everyone and offer the prospective new patients 
an opportunity to come into your office at a reduced fee or for free, 
etc.