Q:

I was wondering if you could put me on the right road.  I am part of a networking group of 
business owners and we meet each week .  During our meeting we give a 60 second 
commercial about our business.  I never feel like I do justice to chiropractic and can not 
clearly convey BIG PICTURE.   Do you have any suggestions on how to present 
chiropractic in an interesting, educational way. Any suggestions would be greatly 
appreciated,


A:

Thanks for the e-mail. First be prepared with a clear definition of chiropractic that would be 
understood by all and not place some on the defensive. Also .. if you only have one minute 
to tell your story also provide a handout with a better definition of chiropractic and how 
easy it is to get in touch with you if they desire further questions answered or an 
evaluation.

For a one minute definition I would say this:

Hi, my name is Joel Margolies and I am a doctor of Chiropractic. After graduating 
Brooklyn College with a degree in Chemistry, I traveled to Atlanta and studied for another 
four years prior to graduating from Life University as a DC .. Doctor of Chiropractic. 
Chiropractic relates structure to function focusing our attention on the spine. Daily activity, 
slip and falls, auto/work or sports injuries, repetitive work habits may all aggravate poor 
posture which in turn irritate delicate nerve fibers as it exits the spine (you may wish to 
bring either a chart or one of those colorful anatomical handouts to display at this point) 
resulting in either pain or dysfunction. The role of chiropractic is to evaluate the spine and 
if irritation exists to conservatively and gently reduce the pressure resulting in decreased 
pain or instability. Many people utilize chiropractic prior to over utilization of medication or 
surgery and often are looking for conservative methods of wellness. My method of 
treatment is gentle and helpful for conditions that affect all ages. To best utilize their work 
force many corporations utilize the ergonomic programs offered by chiropractors and  
insurance covers chiropractic care if needed. If you have any questions about chiropractic 
care please ask me during the break.

Use this as a guide and play around with it to have it speak for you. Provide some 
handouts about your office and if possible acquire their e-mail addresses to send monthly e-
mail newsletters.  I hope this helps.

Have a Great Day

Dr. M