If you must go into the office to keep the income coming in, then you have a job. If you can work ON the business instead of working IN the practice, then you have a business. In this issue of the CEObrief eLetter, dedicated to Chiropreneurs who desire to build a chiropractic business empire and not just grow a practice, you will the following articles: * A day in the life of a Chiropreneur who has become the CEO of his chiropractic business empire! * If airlines can do it, you can do it! * Want more referrals, let your patients know! * Remind your patients about their appointments to reduce patient recall efforts. Enjoy this edition of the CEObrief eLetter....dedicated to Chiropreneurs who have a larger vision for creating a chiropractic business empire and not just a practice! **************************************************** *********************** A Day in the Life of a Chiropreneur CEO **************************************************** *********************** This is about CEO Robert Whetstone, D.C., who is building a chiropractic business empire in Ohio, and my recent Site Inspection tour. I arrived late on Wednesday, April 12 at the Cleveland airport and was whisked away by Dr. Whetstone to my hotel at the Hilton in Beachwood, a suburb of Cleveland. Now, I offered to use the airport transfer service due to the late hour, but, Dr. Whetstone would have no part of it. After crashing as soon as I got to my room, I was awaken at 5:30 A.M. the next morning by the hotel to rise and shine. I needed to get a move on because Dr. Whetstone was arriving at 7:00 A.M. for breakfast. After checking my messages, telephone and email, reviewing the schedule for the day that Dr. Whetstone submitted prior to my arrival, I was outside, front and center for the day to begin. Breakfast was fast, as we had to get to Auburn, OH by 8:15 A.M. for the T.E.A.M. Huddle. The Auburn site is the primary site for Dr. Whetstone's empire. The T.E.A.M. from both of his current sites were in attendance, dressed to the nines in their WellnessOne uniforms. After the T.E.A.M. Huddle, I hosted a 3 hour workshop for the T.E.A.M. We focused on several issues including how to impact PVA and an open dialogue, with candid interaction by everyone on what was needed to take the business to the next level. I elected T.E.A.M. Leaders for each of Dr. Whetstone's sites....to his surprise! And, we discussed appearance....including facial hair. Next, it was off to a lunch meeting with a potential merger opportunity and to meet a potential new WellnessOne Alliance Member in Tampa, FL. Great meal. Even better conversation. After lunch it was off to meet the owner/developer of a new site planned for Beachwood, OH. This 2400 square feet site will be the third site in Dr. Whetstone's growing empire. We reviewed site plans, construction costs and discussed terms and conditions for the new site. Next we headed to meet with some potential investors to discuss the IPO vision for the WellnessOne National Alliance and then on to the next stop... ....Inspect a acquisition candidate for Dr. Whetstone's FOURTH site! As the day drew to an end, I was told we had a dinner meeting with a potential marketing alliance partner who was seeking to do a joint venture with decompression therapy in all of the Wellness sites in OH. I was finally returned to my hotel room around 10:00 P.M. Back up at 5:30 A.M. to meet for breakfast again on Friday morning! Then raced to the Auburn office before heading to a meeting with a architect/developer of a new building in Auburn that will house the new primary site for Dr. Whetstone. This new development is under construction at the major intersection of the township. We worked with the architect developer and considered a number of options for relocating the current site to the new development...from purchasing an interest to leasing. Then it was on to the Warren, OH site. Toured the Warren site, met with the CMO and then ran out the door to get to a WellnessOne Stress-Less lecture for a group of nurses. Met the computer "geek" who set up the PowerPoint and the CMO, who coordinated the event, had the prizes and paperwork to book appointments! After the workshop, we left for another lunch meeting.... ...and then on the way back to the airport for my flight, looked at other potential sites! I couldn't wait to get back to the airport so I could get on the plane and REST! Seriously, this is what being a CEO is all about. Working ON the business and not IN the business. If you Are spending most of your time "treating," then you have a job and a practice. In the day and half that I was with CEO Robert Whetstone, D.C., he did not treat one patient! Now, that's a true CEO! Dr. Whetstone will have five sites in 2006....start-ups, mergers and acquisitions will each play a role in creating total marketplace domination outside of Cleveland. Next year the target is Cleveland! Think about it...what's your day like? Are you working IN the business or working ON the business. It's your choice. But, if you want to build a chiropractic business empire, you have to be more like CEO Robert Whetstone, D.C. Lawton W. Howell, Sr. Call me toll free at 877 WELNES1 or 877.935.6371 ceo@wellnessone.net P.S. If you would like to connect with CEO Robert Whetstone, D.C., you can reach him by phone at: 440.543.2097 or email Dr. Whetstone at: ialignu@yahoo.com P.P.S. If you would like more information on the WellnessOne National Alliance System that Dr. Whetstone uses, just click the link below to download our 42-page PDF booklet: Click Here to Discover the System Driving Dr. Whetstone! **************************************************** *********************** What do billion dollar corporations do when they need more revenue? **************************************************** *********************** The airline industry has suffered since 911 and most have not recovered. Some are making money, most are not. Delta and Northwest are in bankruptcy. If you were the CEO of an airline, what would you do to increase revenue? Well, some have made their websites virtual department stores, hawking watches, jewelry, clothing, office supplies, bar accessories and toys as well as airplane tickets. The airline are reporting that e-commerce efforts are just beginning as they are seeking to expand product offerings, mainly to extend their MARKETING and to make a little money. While their primary goal is to sell seats on their flights, they recognize an opportunity to capture incremental revenue when passengers visit their online ticketing system. JetBlue is expanding its 65-item store to include various beauty products with a partnership with a spa. Items in the airline store range in price from $1.50 to $400....but most merchandise sells for less than $30. Offering these products enables the airlines to create incremental revenue and it is an inexpensive way to market their product. US Airways and American West, who merged in September offer 112 items and are looking to double this in the near future. Frequent Flyers often purchase notepads, hats, shirts and mugs...all branded with their favorite airline! Even employees are purchasing the branded items for personal use. Some offer model airplanes....many are very expensive. Several airlines' websites provide a link to SkyMall, which sells merchandise from hundreds of brands. Now, what has this got to do with you? What are you offering in your WellnessOne BaxStor? Do you have products available that support your chiropractic services? If not, why not? Could you offer model "spines?" Could you offer branded apparel? Could you have branded items that would extend your marketing reach? The answer is "YES!" From nutrition to pillows to mattresses to branded gifts....you can do the same thing that billion dollar corporations do! Lawton W. Howell, Jr. Call me toll free at 877 WELNES1 or 877.935.6371 lwhjr@wellnessone.net P.S. For more marketing resources, click the link below: BaxStor is a trademark of WellnessOne Corporation. Marketing Resources for Business Building: Click Here **************************************************** *********************** Encourage patient referrals **************************************************** *********************** Tell your patients you welcome their referrals. Put it in writing in your patient handbook, and post a tasteful sign that says something like this: ³The greatest compliment our patients can give is the referral of their friends and loved ones. Thank you for your trust.² If your practice is already busy, make sure patients don¹t believe you¹re ³closed² to new patients. Post a sign saying, ³We welcome new patients,² or ³We¹re never too busy to see your family or friends as new patients.² Make this point clear, too, in any patient newsletters you send out. When you do get referrals from your patients or other centers of influences, be sure to acknowledge their efforts...rewards are nice too! P.S. When you use the WellnessOne Patient Loyalty Program, you have the same power and impact that has made loyalty programs with airline, hotel, bookstores, grocery stores and others. P.P.S. Want more referrals? Click the link below for more information about The CEO Word-of-Mouth Marketing System. A must have if you want a turn-key system to generate more referrals from patients and other centers of influence. The Ultimate Patient Referral System: Click Here Now **************************************************** *********************** Remind Patients about Upcoming Appointments **************************************************** *********************** As your patients increasingly use the Internet, explore ways to use e-mail and your Web page to remind them about appointments. Many practices already send e-mail reminders to patients who prefer that method; others allow‹and encourage‹making, changing, and confirming non-urgent appointments online. Reminding patients of upcoming appointments works‹and automating the process makes it more affordable. Implement a system of your own. If you already have one in place, take the time to review how well it works and whether you¹re taking advantage of technology already in place. Steve Williams Call me toll free at 877 WELNES1 or 877.935.6371 steve@phunkey.com P.S. At WellnessOne, we have incorporated voice technology in the CEOtrax System, called PatientCall, that telephones each of your patients the night before to remind them. This technology has significantly reduced NO SHOWs! To learn more about this technology, just click the link below: CEOtrax Technology: Click Here **************************************************** *********************** You create WEALTH when you have a business. You enjoy a great job and a rich lifestyle when you have a practice. Having a business is better! Thank you for subscribing to the CEObrief eLetter. If you no longer wish to receive this weekly publication, just click the link below and we will take you off this list. If you would like to share the CEObrief with a colleague or student, use the link below to share! Your CEObrief T.E.A.M. Call us toll free at 877 WELNES1 or 877.935.6371 ceobrief@wellnessone.net P.S. Be sure to visit www.chiromarketing.net for business building resources! **************************************************** *********************** If you no longer wish to receive these emails, please reply to this message with "Take me off this list" in the subject line or simply click on the following link: