Drs. Theresa & Stuart Warner welcome you to grow 
your pediatric practice with the following list. 
 
The Famous ChiroPediatric Top 7 

The Top Seven Reasons to Charge an Appropriate fee for Children. 
 
Teaching forty weekends around the world each year, I see one of the 
biggest incongruencies in practice is that chiropractors do not charge an 
appropriate fee for a child's care.  Children that are adjusted for free are not 
taken care of as real patients.  Most of the time if they happen to be with 
the parents they jump on the table and get adjusted and if they are not 
with the parents they are not adjusted and not asked where they are.  
Children should be taken care of as real patients. That means the parents fill 
out a pediatric history form and has the proper follow up questions 
asked, the child has a proper pediatric exam performed to detect 
subluxation, they are recommended an adjusting schedule that is strictly adhered 
to, and the child has regular progress exams performed to monitor and 
update the correction of the vertebral subluxation.  When you provide 
superior service and communicate the extraordinary value chiropractic offers, 
parents will be more committed to their children's healthcare than their own 
and will pay more for it as well.  I think that you should charge more 
for children's care than adults, because it is more valuable, although we 
charge the same for children and adults. 
 
1.	They have to pay all their other doctors.  (pediatrician, 
dentist, optometrist, etc.)         Why would your service (time and talent) 
be any less important than the other doctors?	 
2.	There is nothing more valuable than helping to remove nerve 
interference from a child's growing spine and watch that child strive to reach 
their optimum genetic potential on every level of human existence. 
3.	The perception of the value for chiropractic care for children 
will skyrocket.  Parents will be more committed to the care, value it 
more, and refer more families that pay as well. 
4.	When you start charging an appropriate fee for children, your 
standards, responsibility and your accountability will strengthen.  When parents 
are paying you for their children's chiropractic care, you will have to 
provide superior service as well as provide better patient education.  When 
you are collecting a fee, you will have to walk your talk and deliver 
more than you promise. 
5.	The day that you start charging for children is the day that you 
will have the privilege to care for and serve more children in your 
practice.  Your pediatric volume will increase quickly. 
6.	Parents will feel better that they are contributing to their 
children's chiropractic care.  Many parents that bring their children in for 
free will end up leaving because they feel out of exchange or that they 
are taking advantage of you.  Give people the dignity that they need by 
allowing them to pay for their children's care. 
7.	You have a business and a business needs to earn a profit in 
order to keep providing a service.  We are fortunate to serve for the right 
reasons.  Although we enjoy receiving rewards for our efforts, watching 
children's lives transform before your eyes is awesome and the financial rewards 
should not be the primary motivating factor. 
 
Collecting a fee for a pediatric visit must be a standard policy in 
every office.  Parents pay thousands of dollars for medical care for their 
children, which the end result most of the time is sick kids. I understand your 
heart and spirit when you want to provide care for children for free but if 
your practice is comprised of less than thirty percent children, there is 
a lot more that you can be doing.  Most of you are not charging for 
children because of self-esteem issues or lack of confidence or fear of 
rejection.  Ouch!!!  If a single parent is in a financial hardship position that 
is a whole different story.  Free Tuesdays or Saturdays for kids rarely 
works and should not be a substitution for providing superior service and 
communicating the value of chiropractic care for children with a consistent patient 
education program.  Charging for children is naturally right and you will be 
glad once you arrive at this consciousness. 
 
P.S. 
Kids Day America/International registration ends on Tuesday February 
29th.  Call 732-295-KIDS(5437) 
 

The Famous ChiroPediatric Top 7 is published every Monday by Future 
Perfect Inc. and is written by world-renowned chiropractors Drs. Theresa and 
Stuart Warner. The Famous ChiroPediatric Top 7 is copyrighted 2000 and can 
be reproduced and distributed with the expressed written consent of the 
publisher.  Question, comments or your own top 7 submissions for consideration 
can be directed to info@chiropediatrics.com