Q:

Dr. M, 
  I gave my first corporate talk today.  Didn't go as well as I thought it would.  I wasn't 
nervous and my content was chiropractic, but I had no connection to make it a win win for 
both of us.  I looked at practice tips and used some of the content, but I need an intro to 
draw them in.  I am discussing the accumulitive trauma disorder talk.   Do you have an 
opening question that we can ask the people to draw them in to the topic without speaking 
symptoms?  Our point of the talk is to get them to realize that they do not have to have pain 
in order to get checked.  So we are down playing symptoms.  As for the close, which one 
do you normally go with--soft, hard or crush?  Do you use that line---I don't want there to 
be any barriers here so what we have enclosed in the packet is a gift from our clinic to get 
your spine checked at no cost.  Yeah or ney?  

A:

As with Chapter Seven in the Smart Start book .. either place on a blackboard or provide 
handouts of terms .. your approach is to assist the company and the employee in being Pro-
Active .. reducing wear and tear to the body .. allowing conservative methods .. including 
exercises and ergonomics to avoid the pitfalls of sprains and strains (both at work and 
home) .. this is your entry into the class and your general purpose .. as you write terms on 
the board .. breakdown areas of the spine .. Neck .. MidBack .. LowBack and place 
symptoms there .. headaches, arm pain/numbness .. MidBack .. digestive conditions .. 
Low Back ..etc.

If they use a survey .. also in the book .. be sure it is completed before you start the class .. 
you can focus on this and get your point across. 

As far as the close ..it depends on the tone of the audience ..if they are receptive use a 
moderate sell .. with giving and an urgency .. I wouldn't use a crush sale.

If possible .. see if you can find a spot to do a quick screening on those that are interested 
.. these folks will probably show up in your office.

have a Great Day


Dr. M