From: Planet Chiropractic .. http://www.planetchiropractic.com 

THE ART OF CONVERTING NEW PATIENTS TO CHIROPRACTIC FAMILY 
MEMBERS

"The Most Dangerous Weapon Is A Made Up Mind."

Today is the day to rise up and make up your mind to improve conversion of 
new patients to committed, active patients, practice members or as I like to call 
them members of our chiropractic family.

TEN STEPS TO INCREASE YOUR CONVERSIONS


1) Have absolute faith confidence and belief in your service. If you do not yet 
have it "act as if." Start today to utilize all the resources available to you to 
increase your FCB.

2) Understand that people need you more than you need them. Work on your 
abilities to be magnetic vs.. desperate.

3) Have a system. It must be consistent and articulate what chiropractic is, what 
it does, how it is unique and special. Be able to explain succinctly what it is you 
are offering, why they need it, what the benefits are, and what the ultimate 
rewards are to being so smart to do it now. It is critical that you communicate a 
sense of seriousness with a blend of anticipation of what the future will hold for 
them. They need to know they came to the right place.

4) Your systems must be smooth and flawless. You are asking them to put 
their life in your hands. Increase their confidence by being flawless.

5) Tell the truth, even if it makes you or them feel uncomfortable. We are talking 
about their life and their expression of their full potential. Do not be casual. 
People always find the time, energy and money for the things they consider 
important. If you are casual in any way they will not be committed.

6) Consistently review your purpose, read your testimonials and remember why 
you are a chiropractor.

7) Visualize from the first moment you see the new patient name on your book, 
that they are part of your chiropractic family.

8) Continually train on your communication competency. Not every patient 
should be communicated to in the same way. Yes, they all need the same 
information, but how you present it will be different.

9) Train your staff and role-play on a regular basis.

10) Take extraordinary care of your patients, whether it is their first or seven - 
hundredth visit. Be efficient, timely and keep paper work to a minimum.
 
Dr. Shawn Powers provides specific individualized coaching with the focus on 
personalized solutions for your life and practice. Dr. Powers is not like the other 
companies that utilize a cookie cutter approach to your particular needs. 
Because she is dedicated to personalized service and attention, only a limited 
amount of new clients are accepted. She has learned and developed proven 
strategies from her own practice experiences and from coaching hundreds of 
doctors to success. Dr. Powers isn't interested in having the most clients. Her 
mission is to give the best possible service to her clients.