Chiro 3327 Dr. Joel E. Margolies Cpt. 2: Turn Key Office: Ability to create and activate a successful office from Day One Visualize ...... Collect Material ....... Organize Thoughts ...... Prepare Now For Success Now! Equipment: Start Slow .... can you afford it now .... Purchase with cash as you grow .... Tables assist in the adjustment Diagnostic: EMG ..... CMT ..... Metrocom ..... „....will insurance pay?....¾ Maybe! X-ray: A Must .... Risk Management .... Do not compromise .... Add components later Stress: Financial „Survival Stress¾ is as bad as a Gross Subluxation Consultation: (pg. 15-18) Find Their Motivating Factor Consultation History Format Form (pg. 18) ....... Use It ... Learn It! ½ „What do you know about Chiropractic¾ Clear out objections .... fears Ä End Product: Patient willing to do what it takes Ä You must: Change their point of view Subluxations ..... Health and Wellness Begin Patient Education Now ...... They must know with certainty Patient types: Minimizers and Maximizers .... You Maximize ... Be concerned Consultations Prepare their future with you Fees: (pg. 23-25) UCR ... Fee Facts .. Ask Around .... Pre-pay .... Cash Plans .... Hardship Forms (Pg. 32) N.O.O.P.E. ..... Dual Fees ...... Insurance Profile ..... Codes ..... Insurance: Computer or Not? (pg. 34) ...... What Gets in ..... Gets out ...... Deductibles .... Co-payments .... Verify Coverage (pg. 38) .... Copy Card/Picture ID Superbills ..... ICDA ...... CPT ..... Ledger Cards.... Marketing and Public Relations: Outflow = Inflow Create Your Success ....... Don¼t Leave It To Chance Farm: (urban) 5-10 miles around your office ...... Stake your Territory (pg. 41) Advertise by meeting people ..... getting patients isn¼t free ... you must work for it! Evaluate your Farm: Surveys and Logs (pg.43-45) Businesses for workshops ... Areas for screenings... Civic groups for talks ... Alliances Drive Around ..... Hanes Directory ..... Chamber of Commerce .... Welcome Wagon Phone Book ..... Attorneys and Medical Physicians .... Create Logs Follow Through ..... Delegate Demographics: (pg. 46) Where will you locate? ...... Wal-Mart ...... McDonalds .... Drive Around ... Sense the area ... Daytime .. Midday ..... Evening ...... Dead Shopping Center? Difficult to describe location? ...... Off the beaten track? Is that why it¼s cheap? + + + Double the People You Meet ....... Double Your Practice Overnight Workshops: Which ones? To whom? How often? When .. Where? Surveys! Plan Your Success By Planning Your Practice Trip Tic Do It Now ..... It¼s NOT too early! There is no Competition Quiz # 1: Will be next week on chapters 1-2 (5 questions) This is not homework -- you may wish to do this and review the results with me Consider where you wish to open a practice, or pick a farm area from either where you live now or Life University. Use the Log sheet (copy it from book, on page 33, or make your own) and log at least 10 companies. These should be a cross section of the area. For example (don¼t use these) around Life University ... Dobbins, Lockeed, Marietta Dodge, Life College Staff, Cumberland Mall, etc. The purpose of this log is to eventually canvas these locations for potential workshops and other employee enhancement programs. This will be one huge piece to your New Patient Puzzle. Note on the log (under results) type of business and if they are clerical, material handlers, sales, customer service, retail, etc.