4-5-03 .. Chiro4U@aol.com

The Chiropractic Performing Arts Association is undergoing a name change to 
the Chiropractic Performing Arts Network to better explain our role in the 
performing arts field.  In essence, we are a network of chiropractors that are 
available to work with performing artists throughout the world to enhance health 
through the power of chiropractic adjustments.  I didn't like the "association" 
connotation because it sounds like we are an established non-profit group. 
(which we are not).  Now you can refer artists to a member of our network of 
chiropractors.  It seems much more appropriate.

Please let me know if you have any ideas or concepts for the Performing Arts 
Network (now the CPAN).  

Also, just to let you know, I receive at least 5 emails per week asking about 
health issues in performing artists and I always refer these people to members 
of our network.  I hope you see the results of my labors by enjoying new 
practice members by the referrals.  

NEW MARKETING STRATEGIES
One other marketing strategy I am developing offers the goal of opening up 
lines of communications between concert venues, theatrical sites, opera halls, 
etc and the local CPAN member in the area.  This would be a paid service 
where you send me one or more local venues you would like to hook up with, 
and I'll write letters and correspond with the venue production staff to 
coordinate a meeting for you to introduce yourself to them. I would charge a set 
fee for each venue you want to contact.   The introduction letter would announce 
our organization, give our mission statement, introduce our web site, and let 
that person know the tremendous benefits of chiropractic for performing artists. 
Your expertise in the area of performing arts would be discussed and a there 
would be a recommendation that the management meet with you personally. I 
would do the research to find out who the contact people are and then talk with 
them personally to introduce you and chiropractic services.

Doctors who decide to participate in this service would get additional space on 
the musicianshealth.com web site to give more information about themselves. 
I would also offer one-on-one telephone coaching calls in preparation for the 
meetings and follow-up calls after the meetings.  I cannot guarantee your 
success in becoming the "venue chiropractor" but I can guarantee that you will 
become known to the venue management and lines of communication will be 
opened up. Your diligence in working and communicating with the staff and 
your passion for the arts will be an integral part of the success of this 
undertaking. Realizing that venue staff members will have their preconceived 
notions about chiropractic (good or bad) that together we will have to improved.  
My goal is to see every major venue in the U.S. and Canada have a chiropractor 
on-call for performing artists.

If you are interested in this service, please email me. We can discuss fees and 
further arrangements at that time.

Well that's it for now.  Keep adjusting, stay passionate about our profession, 
and enjoy the miracles we see every day in our practices!

By the way, pass this email along to anyone who you think would enjoy being a 
member of the performing arts network.

Sincerely,

Timothy Jameson, D.C.
President/Founder Chiropractic Performing Arts Network
3319 Castro Valley Blvd.
Castro Valley, CA  94546
Bayshore Chiropractic  
Musician's Health 
510-582-5454