From Dr. Margolies

The other day, as we are preparing our office with Holiday Decorations, I thought of the best gifts 
that I¼ve ever been given. Usually they are the ones you are still using. A friend gave me a towel, a 
huge towel .. the one¼s I like, with my name written on it. She is long gone from Atlanta, but her 
memory still rings true each and every shower .. now .. be nice!
What am I driving at .. exactly that.  Have you ever used a support that is placed behind your back 
while you drive .. I use the Posture Back Support from Posture Support Mfg. 1-800-321-6870 , 
or a cervical pillow, I use the Linear Pillow 1-800-995-8865. Most offices make a 50% profit and 
it is a gift that can last for years. Display these .. create awareness that they can be purchased for 
their friends and family .. maybe give them a discount if more than one is purchased. The pillow 
comes with a great display if you purchase 12 .. they are only $14.95 a piece .. we sell them for 
$25. A great way to convince a person that this could help is to ask them to bring their pillow to 
your office, especially the cervical patients.  Have them lie on their back with their head on their 
pillow and raise one of their arms. With resistance attempt to bring their arm (or leg if on their side) 
down. If it stays up strongly their pillow will do okay. If they have a contoured cervical pillow 
with one side thicker than the other, test both sides. Be prepared to find that many pillows .. most 
pillows will not pass the test .. their arms will go down easily .. even using your pinkie to pull it 
down. Now take out a sample of your cervical support pillow, whichever you¼re using for your 
patient¼s, and do the same test. They may be okay with one side or the other or both. At times, 
even these pillows will not do. Often, prior to their leaving the office, I test them on mine. If they 
pass one side or the other and then bring in theirs and it fails .. (this is legit .. not David 
Copperfield) ... they¼ll want to purchase a pillow for a nominal $25 fee and then go home and test 
their spouse and friends .. talk about teaching your patient¼s to go out and gather the masses. 
Nonetheless, between a pillow and a car support these are very healthy stocking stuffers .. even if 
it¼ll take some effort to fit it in their leggins¼.  Again, if you don¼t tell åem .. they¼ll never know.

Might be too late for this holiday, but the testing is year round, and you¼ll be getting great feedback 
when they purchase one.

Happy Holidays

Dr. M