DC-PATIENT MARKETING PROGRAM



In his Chiropractic Marketing Course, George Youssef offers the 
following:



Whenever you come across prospects who request more 
information from you (or 

come for an exam, or participate in a screening) they will fit into 
one of three 

categories.



The first category is "hot".  These people want your services, and 
they want 

it now.  These represent a small portion of your prospective 
patients, but it 

is the percentage that 80% of chiropractors focus on.



The second category is "Cold".  These people will never become 
patients, and 

have absolutely no interest in your services.  These people also 
represent a 

small portion of your prospective patients.



The third category is "warm".  These people are interested in your 
services, 

but will not become patients right away.  These are the majority of 
your patients, 

but it is also the majority that doctors tend to ignore.  You will 
need to continually 

be in contact with these prospects, and eventually many of them 
will become your 

patients.



Since these prospective patients came to you, and "raised their 
hands" and stepped 

out from the crowd, you would be committing a marketing sin by 
not marketing 

to them again.



Remember...80% of people who request information end up getting 
the product, 

but not from the company that they requested the information 
from.



This holds true with your patients.



If they came to you, then more than likely they will eventually get 
aid for the 

ailment that they came to you for.  Your goal here is to be in front 
of their 

faces when they are ready to become patients.