Monday Morning Motivation from Patient Media, Inc.

by: William Esteb .. (bill@patientmedia.com)
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I collect chiropractic business cards. I have about 3,500 
from around the world that I've collected since 1986. They 
are as diverse as the profession itself. But almost all 
ignore the seven square inches on the back side!

Instead of using the back side to explain what chiropractic 
is, how it works, why it has survived, why it enjoys high 
levels of patient satisfaction or what patients can expect 
on their first visit, most chiropractic business cards are 
blank. A blank back side of a chiropractor's business card 
says, "whatever you've heard about chiropractors, that's me. 
I don't need to explain anything or clear up any 
misconceptions because you already know everything you 
need to know about me."

Update your business card with your web site URL, email address 
and add something on the back. Need some ideas or a head start? 
Here are a few suggestions:

Business Card # 1
Chiropractic works because you are a self-healing, self-regulating organism controlled 
by your nervous system. Millions of instructions flow from your brain, down the 
spinal cord, and out to every organ and tissue. Signals sent back to the brain confirm if 
your body is working right. Improper motion or position of the moving bones of the 
spine called a "subluxation" can interfere with this vital exchange by irritating nerves 
and compromising the function of affected organs and tissues. Specific spinal 
adjustments can help improve mind/body communications. Health often returns with 
improved nervous system control of the body. 
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Business Card #2
There¼s more to chiropractic than the relief of headaches and back pain! Our primary 
focus is the integrity of your nervous system, which controls and regulates every cell 
and tissue of your body. The moving bones of the spinal column can impair this vital 
communication link between your brain and your body. We help improve the function 
and structure of your spine, reducing nervous system compromise. The result? Even 
non-spinal related health problems can show improvement. Without drugs or surgery. 
Regardless of age. For over a century. Naturally.
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Business Card # 3
Our patients choose our office because they want a natural approach to better health. 
On your first visit you¼ll meet the doctor to discuss your current health situation and to 
see if you¼re a good candidate for chiropractic care. If we think we can help, we¼ll 
conduct a thorough examination. This helps us identify the likely cause(s) of your 
problem. We¼ll tell you what we found, what we can do to help, how long it may take 
and how much it will cost. Our office enjoys high levels of patient satisfaction because 
we explain everything in advance. Find out for yourself!
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