Q: Wanted to run an idea by you and hear your opinion. Bookstores seem to be branching out into the combination of a bookstore/cafe. My friend and I were discussing this as an excellent oppurtunity to do a lay lecture to their patrons. Set it up 2-3 weeks in advance with signs around the store touting myself as an expert on carpal tunnel, stress management, etc. Now in order for the bookstore to feel they were benefitting from this would it be proper to promote one of their books? A natural reduction in stress bok? Possibly a chiropractic book? Give my lecture and then mention the book as a tie-in. Let me know when you get the chance, as I always value your opinion. A: This may be a very productive answer .. it is similar to the Super Market or Sam's type store promo .. Tell the manager that you wish to promote the many health and ergonomically oriented books and audio books they have. First .. bring a clipboard and paper and search the section shelves for books concerning diet .. exercises .. reduction of specific joint .. biomechanical and other health impairing ailments such as arthritis .. heart disease .. obesity .. carpal tunnel .. headaches .. joint pain .. etc. Spend an afternoon choosing which books are more in line with your thinking and orient your lectures around these subjects. The key is to determine which topics and books edge towards a more natural approach .. you may first discuss .. not put down .. the medical approach and slide toward the homeopathic and the natural approach .. of course where chiropractic fits into all of this. If you cannot solicit ... give surveys .. determine which topics would interest them and their friends in your office ..where they work .. go to church .. civic clubs that need a speaker. Book these and follow up lectures in the bookstore .. and be sure to get a thank you letter that gets you into the other bookstore .. malls .. etc. As far as the Supermarket idea .. scan the aisles .. have them set up a table and you present during a screening set up or info booth style set up where the patrons can get the alternative food stuffs to lower cholesterol .. sugar etc .. actually have item on the table and a sheet of where to get these. They can also set up vendors who cook samples .. hopefully more natural foods .. during this time to attract people. Same is true for other merchants .. sports stores .. which equipment is easy on the human frame .. stretching devices .. etc. Go for it. As far as not getting any e-mails recently .. I'll send you some of the recent ones .. your e- mail address has probably not gone through .. sorry .. I corrected it today. Tomorrow .. I will be sending out the Koren Update .. if you do not receive it by evening contact me again.. Have a Great Day Dr. M