Q:

I practice in an area of town that seems to be building a large 
number of apartment buildings. I would guess 500 to 1000 units per 
complex. What would be the best marketing strategy for chiropractic 
in that closed system? At this time I can place coupons in the 
monthly apartment newsletter. Is there better things to say than 
your typical chiropractic flyer. 

A:

If the apartment has a clubhouse .. begin setting up monthly 
workshops on various health related issues. If the complex is kind 
enough to provide you the mailing list begin a mailing campaign. If 
they cannot do this and the complex apartments are logically 
numbered, find out how the mail is addressed and create labels for 
them. On flyers and mailings be sure to note any specialty you feel 
comfortable with .. such as sports, PI or wellness. Remember the 
people usually living in apartments are often younger and without 
kids. The buttons that make them work are reduced stress .. fitness .. 
reduces sports injuries and such. Offer them some complimentary 
value but if you place some offer such as canned food for a local 
food bank it may work better for everyone.