Spring Newsletters Dr. Margolies Page 1 The Business Hand By: Joel E. Margolies, DC Spring Newsletters Time to get your Spring newsletters out. Remember the Spring buttons ... people want to be fit, lose weight, be agile and exercise. They begin their efforts in the gym, the garden and around the house. Out of shape patient's and their family/friends need to be contacted again and the best way is a newsletter and a follow up phone call. The script can go like this: "Hello is this Mrs. Smith? Great, this is Heather from Dr. Margolies' office, the chiropractor. How are you doing (be sure to address any of their concerns at this point and invite them for a complimentary evaluation if they have not been doing well). The purpose of my call is to see if you received our latest Spring Newsletter .. have you received your copy yet?" The newsletter is both a means to touch base with your patient, as well as a vehicle to call them attempting reactivation or a referral. Be sure your newsletter has some promos about your office .. chiropractic in generall .. a special promotion and whatever else you wish to include .. including testimonials, birthdays, etc. Below are some items you can place in them immediately. The Dangerous Cliff has a chiropractic message and can be used to our advantage. It has been around for awhile. Since this time of year brings out the best of the allergy sufferers .. it is a definite button to push .. I included something we wrote up for our recent newsletter. Use it and cut and paste .. I am no editor, but it's the attempt that counts. In creating a newsletter via cut and paste .. divide a 8x10 sheet of white paper in half. On one half paste pictures or type. Have a section called Office News, Chiropractic News, etc. It is easy to fill up four of these sheets .. both sides, which will give you a four page newsletter. Any printer or a copy center such as a Kinkos can produce 100s of these for a small fee. Sending newsletters via the post office will require a bulk rate stamp that can be purchased at any local post office. The rules will be given to you but in essence they are bundled at a certain number and priced accordingly. The fact that monthly or at least six newsletters a year going from your office to their home will stimulate the cosmmic affect of generating excitment and awareness .. helping with retention, maintenace and stimulate new patient referrals. The Dangerous Cliff T¼was a dangerous cliff as they freely confessed though to walk near its edge was so pleasant. But over its edge had slipped a Duke, and it had fooled many a peasant. The people said something would have to be done but their projects did not at all tally. Some said, "put a fence around the edge of the cliff", others, "an ambulance down in the valley". The lament of the crowd was profound and loud as their hearts overflowed with pity. But the ambulance carried the cry of the day as it spread to the neighboring cities. So a collection was made to accumulate aid and dwellers in highway and alley, gave dollars and cents not to furnish a fence, but an ambulance down in the valley. For the cliff is alright if youåre careful they said, and if folks ever slip and are falling; it¼s not the slipping and falling that hurts them so much as the shock down below when they¼re stopping. And so for years these mishaps occurred quick forth would the rescuers sally, to pick up the victims who fell from the cliff with the ambulance down in the valley. Said one in his plea, it¼s a marvel to me that you¼d give so much greater attention to repairing results then to curing the cause, why you¼d much better aim at prevention. For the mischief of course should be stopped at its source; come friends and neighbors let us rally. It makes far better sense to rely on a fence than an ambulance down in the valley. He¼s wrong in his head the majority said. He would end all our earnest endeavors. Heås the kind of man that would shirk his responsible work, but we will support it forever. Aren¼t we picking up all just as fast as they fall, and giving them care liberally. Why a superfluous fence is of no consequence, if the ambulance works in the valley. Now this story seems queer as I¼ve given it here, but things oft occur which are stranger. More humane we assert to repair the hurt, than the plan of removing the danger. The best possible course would be to safeguard the source, and to attend to things rationally. Yes, build up the fence and let us dispense with this ambulance down in the valley. Maintenance Care = The Fence or the Ambulance? Allergy: The Human Body A Miraculous Machine Considering the daily chores necessary to maintain homeostasis .. or .. balance with it¼s environment .. it is a wonder our body lasts as long as it does. Chiropractors are sensitive to this great innate potential and are the keepers of the master control (nervous) system, as well as the supportive component .. the spine Our Immune System One great challenge that our body has is to adapt to its environment. Whether hot or cold .. dry or wet .. dusty or misty .. weak or strong the body must always adapt and keep the engine and all its parts working in harmony. One great system that has its hands full this time of year is the Immune System. Making it easy to understand, it is this system that protects us from all the „germs¾ we breath in and ingest .. produces fevers to defend against bacterial attack .. creates chills to equalize the temperature when needed .. manufactures natural antibodies to fight infections and bacterial invasion as well as interferon to fight viruses .. even the common cold. But at times the immune system itself has lost its way unable to adapt and begins to work overtime ..... hence allergies. Fallacy of Allergy Care Everyone having to pull out tissues by the dozen, rub their eyes till their red, welt up with blotches on their skin, react terribly to certain foods are sure that it is either bad luck, a draw of the cards, or their just an allergy shot away from help. Unfortunately .. and you know it¼s true .. it isn¼t that simple. Let us look further. Let us examine a number of people sitting amongst each other breathing the same air, eating the same food, wearing the same type of clothes, and taking the same vitamins to assist in boosting their health and immune system. Some may have hay fever and suffer terribly, others may have red marks along their body due to the chemicals in their clothes, others may have swollen ankles due to the fish they just ate, and others have no visible symptoms at all. Can it be that the luck was the factor separating one person from another dealing out how their body reacted to the environment which was the same for all? Can it be that the vitamins only worked for a few rather than for all? Can it be that some people are more sensitive than others and have to monitor their lifestyle accordingly? Consider the above and ask yourself .. why me? Could it be the lack of an allergy shot ... a reduced fun lifestyle ... or just bad luck? Probably it's an immune system needing an adjustment ... a body needing chiropractic care! Allergies It's spring time which means allergy season What are allergies? It's A Body Working Overtime The body automatically produces something called histamines. Histamines are a natural product of your body. They cause your eyes to tear and nose to run. This is a normal function of the body. However, in the spring time, when there is an excess of irritants in the environment, like pollen, a properly functioning body should not react. However, when the body is not able to regulate itself, it becomes hypersensitive and produces too many histamines, and the common symptoms of itchiness and red eyes develop. Runny nose ... Sinus infection ... Stuffy head. The body is not able to regulate itself. Some sort of interference. In this office, we believe this interference comes from the spine. There are nerves that travel from the spine to the endocrine (hormone) system that regulates the amount of histamine the body creates. If there is an interference in the nerve transmission within this area, it would be similar to placing a dimmer switch from the outlet to the light bulb. Though the bulb would still be glowing, it's brightness would be less. In the same way, the switches to this endocrine area would be dimmed and the body becomes unregulated, which ultimately leads to the symptomatic allergies. A body unable to adapt correctly. So instead of going to the medicine cabinet to take a bottle of anti-histamine medicine, remove the dimmer switch from the nerves (subluxation), and allow the body to regulate itself. If these subluxations remain, do you think these nerves will function at its 100% potential? Probably not. In fact, it will eventually affect the total health of the individual in the long run. Reducing these subluxations is but the first step...time is the second. Tell Others Too often our patient's are unaware of the true nature and potential of chiropractic care. Assisting with pain relief is our secondary goal, our primary goal is to reduce, remove or manage the subluxation complex ... direct pressure upon the nervous system aggravating the nerve roots and reducing the potential of body performance. Allergies .. pain .. dysfunction .. weakness To learn more about chiropractic and allergies come to our workshops. You deserve to know more .. be sure to bring some friends as well Dr. M