Monday Morning Motivation from Patient Media, Inc.
From: Bill Esteb .. to receive his free weekly e-mail boost contact 
him at: bill@patientmedia.com

Want to know how well your patients can defend their 
decision for seeking care in your office when they 
encounter critics of chiropractic?

Ask this simple question during the course of a typical 
visit. In a light, "we're just taking a poll of our 
patients today" tone of voice ask, "What do you think 
is the greatest myth or misconception the general public 
has about chiropractic?"

Take notes! What they're about to reveal was their 
greatest myth or misconception. Once they reveal something, 
ask the follow up question. "How do you explain that 
that's not true?"

Their ability to supply a compelling explanation gives 
you a clue as to how successful they'll be when referring 
others to your office! Don't like their answer? Do a 
little coaching. "When I have to explain that, what I 
say is..."