From Dr. Margolies

How many of you have been in an auto, sports or work injury? How many of you have 
had the privilege of assisting patients after an injury such as these? Would you agree that 
each of these patients or yourself, needed the assistance of chiropractic care? I would 
emphatically.

As I attempt to teach in my class at Life University, and as written in chapter three of the 
Smart Start Book, there is a need to have alliances with various professionals in your 
community .. this includes other healthcare providers. Those with a copy of the book, I 
recommend you review chapter three and determine, within your „farm,¾ where these 
professional are. Let¼s look at one of these ..and that is the emergency room physician 
within your local hospital.

Does this sound strange that a chiropractor recommend working with a medical physician .. 
an ER one to boot? No, in fact you are not working with anyone .. but for someone ... and 
that is the patient .. the injured party .. the person needing the care .. stability .. rehability .. 
and correctability of their immediate trauma and possible gross subluxation. The 
physician¼s at the local hospital used to be reluctant to refer to chiropractors or anyone 
outside the hospital network, but with managed care breathing down their throat as well .. 
they are more apt to refer out and more often.

Let me ask you one other question. Do you know the names of the ER physicians in the 
local hospitals near your office? Do you call for a fax of the ER notes and radiology report 
of each patient that was seen by them? Well why not .... how do you expect to assist their 
patient¼s that get a handful of medicine and nothing else? How do you expect to reach out 
to their inner being to do the right thing and recommend these patients to seek alternative 
care? No one knows you but you .. I recommend you get on the phone today. Call each 
hospital and ask for the emergency area. Ask for a listing of each physician that is normally 
on staff .. if there is a skeleton crew or multiple physicians on a rotating basis, address the 
letters and/or phone calls to them as a group. Individual names and addresses will get better 
results. 

Remember, these e-mails go out to various factions within the chiropractic world. This and 
other ideas that I present should not deter you from your philosphical or physiological 
platform. As I discuss in class .. have no qualms about how they get in .. once there ... tell 
them your chiropractic story!

Below is a letter that can be used .. obviously make the changes that fit your personality. 
But get the names, address the letters send one, the same one, every two weeks and include 
your office card .. a generic newsletter if you have some, and wait for results. If you feel 
bold, you can call after a few letters go out to determine if they have been received and if 
there are any questions that you can answer. Okay, below is my copy .. change it at will. 
For the patients that come to your office from this one endeavor and get results only 
because you took this action step ..  for them and those they refer .. all the time I place in 
these e-mails will be worth it¼s weight in gold.  Below is the letter you may use. Note that I 
place location, hours, etc.


„This is a letter of introduction. We have recently had the privilege of seeing one of your 
patients that came to your emergency room after a motor vehicle collision. We called for the 
ER records as well as any x-rays that were taken.

As a chiropractor, being in practice for over 19 years in the Tucker area, I have had the 
opportunity to assist many patients with the residuals of a soft tissue injury. These may be 
the result of auto, work or sport injuries. My method of chiropractic care is conservative 
and conducive to the rehabilitation of the injured area. Enclosed please find some previous 
post graduate work that I have taken to assist me further.

If you find the need to refer a patient for further „hands on¾ care and they live in the 
Tucker, Northlake, Decatur, Lilburn or Stone Mountain areas, I would appreciate your 
consideration of our office.

We are presently an In-Network specialist within the Cigna and Aetna HMO and PPO 
program, as well as others. We are very close to Northlake Mall and one mile outside the 
perimeter, I-285. Our office hours are from 9-7 Monday through Friday.

If you care to discuss this with me, either via the phone or in person, I would be more than 
welcome to meet or speak with you or members of your staff. Please pass this information 
to other physicians as well as para-professionals that would assist a patient in need of a 
referral.¾

Dr. M